Schuwirth will oversee the day-to-day operations at CUPRAWith more than 20 years’ experience in the #automotive industry, Schuwirth has extensive knowledge in areas such as sales, marketing and digita...
The #collaboration is driven by the two brands’ shared values of performance and designGobik unveils the unique CX Blend short sleeve jersey and Revolution bib shortsThe pieces will be on sale in #cup...
The female #fcbarcelona players swap their football for a #padel racket on a court outside #spotify Camp NouCUPRA ambassadors Paula Josemaría and Ari Sánchez, second in the #worldpadeltour ranking, be...
CUPRA has created two new editions of Formentor and Ateca models inspired by the change setters of its #cupra TribeThe two vehicles are the essence of what the #cupra Tribe stands for: imaginative, en...
Defiying convention once again, the #automotive brand agrees a one-year #partnership with the new #esports ClubCUPRA will be present in the new team’s 36 matches in the the “Liga de Videojuego Profesi...
Digitalisation, the key to training #cupra Masters, the experts who will convey the image of the brand in each dealershipCUPRA faces the challenge of training them through virtual reality, gamificatio...
The two Barcelona-based brands unite their passion for design and sportiness in the Mikakus x CUPRA collectionThe capsule has been co-created with the international #fashion brand of footballer Andrés...
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