Digitalisation, the key to training #cupra Masters, the experts who will convey the image of the brand in each dealership
CUPRA faces the challenge of training them through virtual reality, gamification and live sessions
More than 600 #cupra Masters from 35 countries participated in the brand’s first convention in a virtual auditorium with Cape Formentor as the setting
Martorell, 14/01/2021. – To launch a new brand globally at the height of the pandemic. That was the challenge #cupra faced this year. The solution? An innovative commitment to digitalisation to train the more than 600 #cupra Masters, the brand experts at each dealership. Virtual reality made it possible to assemble them all, with their respective avatars, to convey the values and cornerstones of the brand.
Furthermore, “the #cupra e-Garage at Cape Formentor is the starting point of our journey to create new digital experiences. The goal is to make this platform a meeting point for the #cupra tribe, so in the future it will be open to all our customers around the world” points out #antoninolabate.
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