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Corporate | Sportwear | Latest news | Lulop

april 12, 2022 - Adidas

Herzogenaurach, April 12th, 2022: Today, #adidas unveils its second #collaboration with professional running team, #tinmanelite, which was inspired by the glory of gold. Launching ahead of a packed ra...



april 12, 2022 - Adidas

Herzogenaurach, April 12, 2022 – Today marks another important milestone in the #adidas x Allbirds’ #collaboration – the launch of the ADIZERO X #allbirds 2.94 KG CO2E. An evolution of the FUTURECRAFT...



april 11, 2022 - Puma

Global sports company #puma has signed a multi-year contract with the Brazilian Confederation of Athletics (CBAt) effective July 2022, that will see Brazilian athletic teams in #puma apparel for the f...



april 11, 2022 - New Balance

8 APRIL 2022, #newbalance and Red Bull Bragantino today announced, that the Brasileirão Série A side is to sign a sponsorship deal with the global sports brand for the 2022 season.New Balance will wor...



april 07, 2022 - Reebok

Press release available only in original language. (BOSTON) April 5, 2022 – In celebration of the 50th anniversary of the original SMILEY® icon, Reebok and SMILEY® have joined forces to form a multi-s...



april 05, 2022 - Nike

The #nike Pegasus Turbo Next Nature is made with at least 50 percent recycled material by weight and uses 100 percent recycled Flyknit yarns in the upper to create a more secure fit.Insights from test...




march 24, 2022 - Adidas

Today, #adidas will become the first major sports brand to enact a wide-sweeping, equitable and inclusive Name, Image, Likeness (NIL) network for student-athletes. Tied to this year’s 50th anniversary...



march 23, 2022 - Fila

(FILA EU) - FILA Europe has launched a new campaign - PLAY IT YOUR WAY! - which aims to reawaken the joy of sports and showcase that working out is not only about results, but having fun above all els...



march 17, 2022 - Puma

Global sports company #puma, today announced Peloton Instructor #aditishah, as the newest TRAIN #puma global ambassador. Shah will support the brand in various ways including TRAIN #puma campaigns, pr...



march 17, 2022 - Adidas

Following a monumental rookie year as professional, Rodman has no signs of slowing down. On top of an already impressive career most athletes only dream about, she has quickly moved onto another area ...



march 17, 2022 - Inter

MILAN – Today #inter have announced that they are joining forces with Cinelli, the historic Milanese cycling company. This collaboration between two brands who share their origins, an innate desire to...



march 14, 2022 - New Balance

11 MARCH 22 New Balance has today released two new custom boots for Arsenal star #bukayosaka.A celebration of past and present, the special edition Furon v6+ boots are created in tribute to Saka’s chi...



march 14, 2022 - New Balance

7 MARCH 2022 New Balance has designed a special edition #asroma shirt to celebrate the passion behind one of Europe’s fiercest rivalries.Revealed today, the Derby Della Capitale shirt sees the return ...



march 11, 2022 - Reebok

(BOSTON) March 10, 2021 – Reebok today announces a new long-term #partnership with all-pro defensive end #mylesgarrett, which will bring new energy to the brand’s lifestyle and performance categories ...