World class golf meets attractive brand experience at Porsche Singapore Classic

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Spectacular premiere in Asia – the first staging of the Porsche Singapore Classic from 21 to 24 March will present a multi-faceted event experience with world class golf and special Porsche moments on an exceptional golf course. As a part of the process to internationalise its professional golf activities, the sports car manufacturer will act as the title partner for the first time in Asia. It will serve up an impressive combination consisting of top international players and an attractive brand experience at the Laguna National Golf Resort Club in the middle of the world metropolis.

World class golfers to tee off
At the start of the DP World Tour's Asian swing, a high-class field of players will be competing for the title on the Classic Course. Alongside top stars like the Porsche Brand Ambassador Paul Casey from England, the Irish Major and Ryder Cup winner Shane Lowry and title holder Ockie Strydom from South Africa, Matthieu Pavon, this season's third ranked player on the US PGA Tour, will also be teeing off at the Porsche Singapore Classic. After claiming Farmers Insurance Open title on the US PGA Tour in California at the beginning of the year, the Frenchman will be lining up for the first time this year on the DP World Tour. The starting list includes about two dozen DP World Tour winners in the past two years, numerous Ryder Cup stars plus prominent top Asian players and the local elite from Singapore.
"We're looking forward expectantly to the first edition of the Porsche Singapore Classic," says Deniz Keskin, Director Brand Management and Partnerships at Porsche AG. "The mixture of top golf with world class players, big stars from Asia and the opportunity to savour exclusive Porsche moments promises to be a memorable brand experience. This event fits perfectly to the internationalisation of our sponsoring strategy and will hopefully leave a lasting impression here in Singapore."

Porsche Panamera Turbo E-Hybrid as the hole-in-one car for players and visitors
Alongside the tournament prize money totalling 2.5 million dollars, the focus at the high-class competition will also be on the first Porsche hole-in-one prize on the DP World Tour in Asia. Only recently launched in winter, the Madeira Gold Metallic Porsche Panamera Turbo E-Hybrid is the enticing reward for an ace on the 17th hole during the four days of the tournament.

Not only the pros however have the unique chance to win the exclusive sports car. The highlights at the venue this year include the Porsche Panamera Shootout whereby visitors can qualify for the ultimate chance to win the hole-in-one prize via the Nearest-to-the-Pin competition in the Fan Village. After the tournament finishes on Sunday, the best participants will go to the 17th to attempt to win the dream car with a dream shot.

Exclusive Porsche brand experience
In addition to the hole-in-one car and the Porsche Panamera Shootout, other highlights await golf and sports car fans in collaboration with Porsche Asia Pacific and Porsche Singapore. One is the display of cars including the impressive Porsche 996 Swan from the artist Chris Labrooy. Over and above this, a fully electric fleet of Taycan models will shuttle the players to and from the venue. The international importance of the commitment also reflects the interest the Asian markets have in the tournament. Porsche customers from the Singapore, Korea, Japan, China and Taiwan markets will be able to savour an exclusive VIP experience.

Some of the guests will enjoy an unforgettable day of golf partnered by a top international player on a perfectly prepared course at the Pro-Am on Wednesday before the pros embark on the first round. Kévin Estre is also set to savour the unique experience. The French Porsche works driver, a Le Mans class winner in 2018 who was also successful recently piloting a Porsche 963 in the first race of the World Endurance Championship season, is a passionate golfer and has already thrilled listeners together with Paul Casey in a 9:11 Porsche Podcast. Now Estre is looking forward to a new challenge in connection with his second passion.

Laguna National Golf Resort Club: challenging venue
The Laguna National Golf Resort Club complex with two 18-hole courses is considered one of the outstanding venues for professional events. Since the official opening in 1993, the challenging Classic Course – nicknamed "The Beast" – has also been the home of several tournaments on the leading worldwide golf tours. Measuring 7,420 yards, the Par 72 course features tight and undulating fairways as well as difficult water hazards and more than 145 bunkers. The DP World Tour returned to Singapore after a nine-year break in 2023. Besides the Porsche experiences, visitors to the Porsche Singapore Classic can enjoy a multitude of entertaining activities at a bustling Spectator Village. A multitude of food and beverage options are available throughout the day, as the action at Laguna National will continue even after play has concluded. Live music performances will take place on Thursday, Saturday and Sunday evening as well as the popular Beach Volleyball on the Green makes a return on Friday evening with national beach volleyball player, Eliza Chong, and her teammates in an exhibition game.
The first round of the Porsche Singapore Classic will start at 7:30 on Thursday 21 March. Tickets for the tournament are available via the DP World Tour Website.

Porsche in golf
Porsche has been involved in golf since 1988 through the Porsche Golf Cup. The tournament series is one of the company's most successful customer events and has developed into an international event in which over 17,000 Porsche customers recently took part in 261 worldwide qualifying tournaments. Through its first involvement in professional golf as the title sponsor of the prestigious DP World Tour's Porsche European Open in 2015, Porsche was instrumental in establishing a top golf event in Germany. As the new title sponsor of the Porsche Singapore Classic, the sports car manufacturer is internationalising its commitment to professional golf in the important Asian market. Car partnerships at US PGA Tour and DP World Tour tournaments, including the Omega European Masters in Crans Montana as well as in women's golf, The Amundi Evian Championship, round off its involvement in professional golf. Launched in 2017, the Porsche Golf Circle is also highly successful. The international community for keen golf-playing Porsche customers gives members the opportunity to enjoy exclusive golfing experiences at unique locations and at professional tournaments. Paul Casey has been complementing the Porsche family since 2020 as the first Brand Ambassador from the game of golf.