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marzo 09, 2023 - Adventure Country Tracks e.V.

Ford is new ACT Partner

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With #Ford, one of the largest automobile manufACTurers in the world, #adventure Country Tracks e.V. (ACT) has gained a strong partner to support the association in maintaining legal off-road tracks in Europe. With its brand-new Ranger and Bronco models, #Ford will provide valuable help in scouting the next track.

Off the beaten tourist track, experience the authentic spirit of a country and take as many unpaved tracks under your wheels as possible - this unique combination of riding fun and unadulterated impressions is made possible by the #adventure Country Tracks.
With #adventure Country Tracks e.V., a team of inveterate #adventure riders has created a registered association with the goal of linking the last legally rideable gravel routes in Europe to attrACTive routes through selected regions. The GPS data and extensive travel information are available to all members of the association. The makers of #adventure Country Tracks e.V. need the support of strong partners for their responsible and time-consuming voluntary work.

Now, with #Ford, a company that shares the passion for #adventure and discovery is joining the association. "We share the same values when it comes to responsibly experiencing nature and culture, which the association advocates," explains Marc Bertelsbeck, Head of Advertising and Marketing Planning, #Ford Germany.

In the current product range, #Ford has two highly emotional, iconic vehicles, the Ranger as well as the Bronco, which perfectly fit the Adventurous spirit of #ACT. With their high off-road capability, both the Ranger and Bronco are also ideally suited to the driving challenges of scouting new #adventure Country tracks. "Both vehicles will be newly launched in Europe this year, and with both we are supporting the #ACT team's production this year. They are made exACTly for this kind of #adventure and represent the feeling of freedom and life that the #ACT team brings to life through their work," says a delighted Marc Bertelsbeck.

Mirko Nagler, board member and co-founder of #adventure Country Tracks e.V., adds: "Thanks to the cooperation with #Ford, we have two powerful vehicles at our disposal that can reliably transport the extensive photo and film equipment of our documentation team even over the most difficult stretches of road."

Nagler adds: "Besides the main sponsor Touratech, Yamaha, Harley-Davidson, Metzeler, NEXX, REV'IT! and others support our project. Ford's commitment shows that ACT's experience-oriented target group is also highly attrACTive to companies outside the motorbike industry."

More about which part of Europe the upcoming #adventure Country Track will be ridden is only to be announced later this year.

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