Comunicato Stampa disponibile solo in lingua originale.
The collaboration will expand beyond the Formula 1 team
Gulf Oil International, one of the world’s leading manufacturers of oils and lubricants, and #williamsracing announce a new multi-year #partnership during the Formula 1 team’s pre-season launch event taking place at their headquarters in Grove, UK.
Gulf’s #partnership with #williamsracing is another major signing for the team as it continues its transformative journey across the business, demonstrating the new era of commercial investment for #williamsracing since its acquisition by Dorilton Capital.
Together, #williamsracing and Gulf will write the next chapter of Gulf’s eminent motorsport story, expanding the #partnership beyond the Formula 1 team as, in addition, Gulf will partner the #williamsracing Driver Academy and Williams Esports. This expansion ultimately works for Gulf to play a part in contributing to junior motorsport drivers’ careers and showcasing industry access for all.
The high-octane #partnership will see the vibrant colours of Gulf adorn the new FW45, race driver suits, pitstop gantry and some of the team’s key pitstop personnel. There will be a number of high-profile marketing initiatives throughout the year that will embody a shared vision of a bright modern future for motorsport, both on and off the track.
Activations with the #williamsracing Driver Academy and Williams Esports will ensure Gulf can reach new audiences and play a role in the success stories of younger generations. The forward-thinking #partnership will also comprise future-forward and digitally-enabled fan engagement opportunities in order to help bring fans of #williamsracing, Gulf and Formula 1 closer to the sport they love.
Matthew Savage, Chairman of the Board, #williamsracing, commented: I am incredibly pleased to announce this #partnership between #williamsracing and Gulf, a renowned and trusted global brand, who have put their trust in us as a long-term partner. This signifies the strength of our brand and commercial offerings as we continue our transformation. Gulf and #williamsracing share an illustrious motorsport heritage and, together, we are making history with this #partnership.
James Bower, Commercial Director for Williams Racing, said: We’re incredibly proud to be partnering with Gulf, a leading global manufacturer in the industry and a distinguished brand within motorsport. Our #partnership demonstrates the ongoing effort by the team to develop our brand and commercial proposition. It’s a testament to the team and to Gulf for joining us on this journey and I’m eager for fans to experience what we have planned.
Mike Jones, CEO, Gulf Oil International: Gulf has a proud history in motorsport with some of the most iconic and respected teams, and #williamsracing is no exception. Together we share decades of motorsport experience to bring motorsport, Formula 1 and #williamsracing fans closer to the sport they love through our #partnership. We are also excited to expand our foothold in motorsport through the #williamsracing Driver Academy and Williams Esports. Together we share a vision of a bright modern future for motorsport on and off the track; made possible through our common culture of #partnership and innovation. This makes #williamsracing the perfect partner for Gulf, and we’re excited to start this next chapter of our iconic motorsport story.
© Copyright 2024