Stacy's® Pita Chips Furthers Legacy of Supporting Women Entrepreneurs by Showcasing Short Film During Private Event at the Sundance Film Festival

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Annual Stacy's Rise Project^® winners announced in conjunction with the release of Rise, a short film produced in collaboration with Reese Witherspoon's media company Hello Sunshine and Ventureland Studios.

Stacy's Pita Chips continues its longstanding commitment of championing women-owned businesses with the announcement of its next Stacy's Rise Project class, a grant and mentoring program for female entrepreneurs. And, new this year, Stacy's Pita Chips is honoring the resilience of women entrepreneurs who have faced adversity and persevered through the release of Rise – a short film, produced in collaboration with Hello Sunshine, that will be celebrated as part of Stacy's Pita Chips sponsorship during the #sundancefilmfestival. 

Created by PRETTYBIRD filmmaker Nisha Ganatra and featuring original poetry by No. 1 New York Times bestselling author and performer Rupi Kaur, Rise illustrates the resilience of women today and those who came before them, bringing to light the dedication and behind-the-scenes struggles people often don't see. The film spotlights the stories of Sajani Amarasiri of Kola Goodies, Jocelyn Ramirez of Todo Verde and Maria Jose Palacio of Progeny Coffee, three previous winners of the Stacy's Rise Project.

"Hello Sunshine's mission is to amplify women's stories and experiences, and that's why it was so important for us to team up with Stacy's Pita Chips for the Stacy's Rise Project," said Witherspoon, Oscar-winning actress, producer and founder of Hello Sunshine. "I'm so proud of what we created together and am excited for everyone to see Rise and be inspired by these incredible women."

Rise: A Story of Resilience
Artistically accompanied by statistics and news headlines that frame the additional societal context on the struggles women face today, Rise illuminates how women's roots – the histories, voices and fortitude of those who came before – are a rich reserve of resilience that inspires their rise and continued fight for progress. The film was led by award-winning filmmaker, Ganatra, and nearly all (92 percent) of the primary roles in the making of the film were comprised of women. Viewers can learn more about the making of Rise here.

As an official sponsor of the 2023 Sundance Film Festival¹, Stacy's Pita Chips will screen the short film at Stacy's Roots to Rise Market in Park City. Those not at the Sundance Film Festival are invited to watch the Rise short film here and on Prime Video².

Roots to Rise Market
Stacy's chose to support the 2023 #sundancefilmfestival as an extension of its commitment to supporting creative, innovative and visionary women. As the premiere independent film festival, Sundance provides a mission-aligned platform to further champion women's voices in all areas of entrepreneurship and through the power of storytelling.

At this year's Sundance Film Festival, Stacy's Pita Chips is hosting Stacy's Roots to Rise Market. The market will showcase products from past and present Stacy's Rise Project winners. In addition, visitors can view the film at daily screenings and sample a variety of snacks featuring Stacy's Pita Chips products. Stacy's Pita Chips will also host several panels featuring Stacy's Rise Project winners, the creators of the Rise film, women in film and entertainment, and Stacy's Pita Chips founder Stacy Madison.

The Stacy's Roots to Rise Market will be open to those visiting the Sundance Film Festival from Friday, January 20, until Monday, January 23, at 660 Main Street in Park City, Utah.

Further information in the press release to download