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giugno 28, 2022 - Decathlon

Welcome to the DECATHLON ARENA - PIERRE MAUROY STADIUM

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Following the vote by the Metropolitan Council on Thursday 24 June, the #lille European Metropolis (MEL) and #decathlon have announced the official signing of a naming contract agreed for a five-year term.

The sports retailer, born in the North of France and present in over 70 countries, will bestow its name upon the iconic #lille stadium, making it the #decathlon ARENA - PIERRE MAUROY STADIUM.

As a key player in both the economy and employment (5,200 employees) in Greater #lille, #decathlon is the obvious partner for the MEL. Its global head office and five of its nine design sites operate in the Nord department, helping to rank the MEL as the second largest head office cluster after Paris.

This #partnership is also the fruit of a joint ambition shared by both entities : to encourage access to sports activities among the many, and to enable people to enjoy intense emotional experiences and popular enthusiasm as close to home as possible, with top class competitive sporting events.

“I am proud to announce our #partnership with #decathlon. The Pierre Mauroy Stadium is one of the most modern and impressive in Europe. It’s a showcase that demonstrates our capacity to host the world’s biggest sporting and cultural events. The story that starts with #decathlon is ushering our stadium into a new era. It has huge development potential, as proved by its hosting of the Rugby World Cup in 2023, for example. This meaningful #partnership is our way of now forging a relationship of trust with an international company whose solid values are comprehensively shared by the MEL.” Damien CASTELAIN, Chairman of MEL.

It’s the very first naming #partnership for this iconic site and #decathlon; an effective way of demonstrating its attachment and commitment to its Nord roots. With its products, services, advice and events, the brand is in a position to support the daily needs of all amateur sportspeople of all ages. By teaming up with this stadium, DECATHLON confirms its intention to branch out towards top-class athletes, in the same vein as recent partnerships signed with Gaël Monfils, the Cofidis cycling team and the Paris 2024 Olympic and Paralympic Games.

“To put our name to the iconic Pierre Mauroy stadium came naturally to us; it underlines our attachment to our native area. We also see it as a step further in our quest to promote greater #sport accessibility. We’ve been at the side of sportspeople for almost 50 years now, sportspeople of all ages and abilities. We’re now going to have a ringside seat for the intense emotional experiences and popular enthusiasm that only top level sporting competitions can generate.” Arnaud GAUQUELIN, CEO of #decathlon France.

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