Introducing the Nike Re-Creation Program, Turning Locally Collected Nike Products into New Designs

Comunicato Stampa disponibile solo in lingua originale. 

• The #nike Re-Creation program locally collects vintage and dead stock pieces, using them to create new locally designed and manufactured products. 
• Nike Re-Creation is another way #nike is creating new solutions to advance a circular vision and chase the ultimate goal of a zero-carbon, zero-waste future.
• The first chapter of the #nike Re-Creation program features three iconic fleece hoodie and crew silhouettes inspired by LA #sport culture and will drop exclusively at Nike’s The Grove store. 

Transforming locally collected vintage and dead stock pieces into locally designed and manufactured products, the #nike Re-Creation program initiates a new circular business model close to — and designed for — the local athlete.

The program's initial chapter, launching May 26 at The Grove in Los Angeles, features three iconic #nike fleece hoodie and crew silhouettes. Each silhouette is available in limited quantities, and the individual pieces have been restored to a wearable condition through a manual process of cleaning, dyeing, stitching and patching. Each piece is unique and features patches, as well as decorative stitching to enhance durability, and a range of #nike heritage and LA-inspired screen-printed graphics. 

As an expression of Nike’s circular vision, the Re-Creation program helps reimagine waste streams as resources and creates new value by reusing its own materials and products. “Nike Re-Creation highlights an exciting moment of experimentation and progression,” says #johnhoke, Chief Design Officer, #nike, Inc. “The program exemplifies Nike’s collaborative spirit, bringing together experts in design, retail, supply chain and sustainability to strategize and learn.”

The #nike Re-Creation program follows the #nike Grind (established in 1992), #nike Refurbished and #nike Recycling & Donation initiatives, furthering Nike’s innovative work toward creating a more circular future.