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aprile 14, 2022 - Seat

Game on! CUPRA: official automotive partner of the Socceroos and Commonwealth Bank Matildas

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CUPRA Announces First #partnership Down Under

Game on! CUPRA: Official #automotive Partner of the #socceroos and #commonwealthbankmatildas

  • Partnership with men’s and women’s national football teams marks the very first collaboration for CUPRA in Australia
  • CUPRA Formentor stars in short film collaboration with the #socceroos and Commonwealth Bank Matildas
  • The unconventional challenger brand arrives in #australia mid-2022

Martorell- 13-04-2022 – 2022 is the year for CUPRA in #australia. Ahead of its arrival Down Under later this year, the unconventional challenger brand is teaming up with Football #australia to support the professional development of men’s and women’s football in the country. Announced today following the Matilda’s friendly match against New Zealand last night, CUPRA becomes the official #automotive partner of the men’s #socceroos and women’s #commonwealthbankmatildas national teams.

As part of the #partnership, CUPRA will feature on the training apparel of the #socceroos. No stranger to igniting the passion of football fans everywhere, CUPRA is also the global official partner and official #automotive partner of FC Barcelona.

The CUPRA brand, which inspires the world from Barcelona, is known for its emotional design and spirited performance, and is no better encapsulated than by the brand’s evocative cross-over SUV, the CUPRA Formentor, which will be the official car of the #socceroos and #commonwealthbankmatildas squads. CUPRA will also be delivering a range of exciting experiences and once-in-a-lifetime opportunities for the fans and players at all levels of the game.

To celebrate the announcement, CUPRA and Football #australia collaborated to create an action-packed digital spot featuring some of Australia’s hottest up-and-coming football talent and National Team players. The film, which depicts a neon-lit rooftop game of street football being joined by Australia’s best players, also unveils the CUPRA Formentor its first appearance in #australia prior to launch.

CUPRA arrives in #australia in 2022
This #partnership with Football #australia marks the very first collaboration for CUPRA in #australia, which will officially commence trading mid-this year. Launching with the CUPRA Leon hatch, the CUPRA Ateca SUV and the CUPRA Formentor cross-over, the brand also aims to introduce its first all-electric sports car, the CUPRA Born to the Australian market.

CUPRA is the unconventional challenger brand that brings together emotion, electrification, and performance to inspire the world from Barcelona. Launched in 2018, CUPRA has its #corporate headquarters and a racing car factory in Martorell (Barcelona), in addition to a global network of specialised points of sale.
In 2021, CUPRA maintained its upward trend, tripling sales with 80,000 vehicles delivered, driven by success of the CUPRA Formentor. CUPRA proves that electrification and sportiness are a perfect match, and in 2022 will expand the range of the CUPRA Born, the brand’s first 100% electric vehicle, with models with different battery capacities, as well as a more powerful e-Boost version. An exclusive, limited edition version of the CUPRA Formentor VZ5 will also be introduced. The CUPRA Tavascan, the brand’s second all-electric model will reach the market in 2024, followed by the brand’s first urban electric car, inspired by the CUPRA UrbanRebel concept, in 2025.
CUPRA won the PURE ETCR electric touring car championship in 2021 and continues to participate in Extreme E, the off- road electric SUV competition. The brand is FC Barcelona’s official #automotive and mobility partner, the World Padel Tour’s premium sponsor and the official sponsor of the eSports Club Finetwork KOI. Collaborating with brands such as Primavera Sound and De Antonio Yachts, it has created the CUPRA lifestyle universe. The CUPRA Tribe is made up of a team of ambassadors who want to be the driving force of change. Among its members are the German goalkeeper Marc ter Stegen; Ballon d’Or and Best FIFA Award-winning footballer Alexia Putellas; and Olympic gold medallists Adam Peaty, Melvin Richardson and Saúl Craviotto.