Nike Partners With the Bryant Family to Honor Kobe’s Legacy

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What to Know:

• In #partnership with #vanessabryant, Nike's relationship with the Bryant family will focus on championing a new generation of fans and encouraging youth participation in #sport.
• The first new shoe from the #partnership, the Kobe 6 Protro “Mambacita Sweet 16” will honor #gigibryant. All proceeds from the shoe will benefit the Mamba and Mambacita Sports Foundation.

For many years #nike and #kobebryant worked together to inspire fans around the globe. With #nike, Bryant left a game-changing lineage of basketball shoes and embraced opportunities to spread his love of #sport from Greater China to North America. More than two years after Bryant's passing, his legacy, on and off the court, continues to resonate.

Today, #nike is pleased to announce a new chapter of collaborating with the Bryant family. In #partnership with #vanessabryant, the collaboration will inspire a new generation of athletes and encourage youth participation in #sport.

“Kobe Bryant means so much to so many of us, not just NBA fans but globally beyond the game,” says John Donahoe, President & CEO, #nike, Inc. “His impact in growing the #sport, particularly encouraging women and young #people to pick it up, endures as one of his deepest, lasting legacies. Together with Vanessa, we hope to honor Kobe and Gigi by championing a new generation for many years to come.”

The first new Kobe release, the Kobe 6 Protro “Mambacita Sweet 16” will honor #gigibryant. All proceeds from the shoe will benefit the Mamba and Mambacita Sports Foundation. Release information will be shared at a later date.

“I am happy to announce that we will continue my husband's legacy with #nike and look forward to expanding his and Gigi's global impact by sharing the Mamba Mentality with youth athletes for generations to come,” says #vanessabryant.

As part of the new #partnership, Vanessa and #nike will work together to establish a youth basketball center in Southern California and #nike and the Bryant family will continue to outfit the NBA and WNBA athletes who carry the legacy of the Mamba Mentality