Press release
14KB
marzo 18, 2022 - Alfa Romeo F1 team Orlen
The doors to a brand-new world: Alfa Romeo F1 Team ORLEN launches Chinese social media channels
Comunicato Stampa disponibile solo in lingua originale.
Hinwil, 19 March 2022 – #alfaromeof1teamorlen is opening up to a whole new audience as the team launched three China-based #social media channels. With China’s first ever Formula One driver, #zhouguanyu, ready to make his debut in this weekend’s Bahrain Grand Prix, the team made a step to reach nearly 1.5 billion potential new fans through its new Chinese language channels on Weibo, WeChat and Douyin.
This decision taps into the unique ecosystem of Chinese #social media, a world with incredible digital penetration that offers great opportunities to reach the country’s growing legion of motorsport fans. With the national #racing hero, #zhouguanyu, ready to be a role model for all the team’s followers and the team’s bursting appeal with partners, the new channels will provide the perfect means to reach out to a passionate, knowledgeable and previously untapped audience.
The team’s channels will feature much of the fan-favourite content that made #alfaromeof1teamorlen a darling of supporters around the world, but will mostly feature dedicated content devised and produced exclusively for the Chinese market, offering fans a unique way to experience the team.
Yan Lefort, Commercial Director of #alfaromeof1teamorlen: “We are excited to open three new #social media channels for our fans in #china. The love and support we have received from the country since the arrival of #zhouguanyu have been beyond our wildest dreams and we’re delighted to welcome all the new fans to the #alfaromeof1teamorlen family. Zhou is a trailblazer in his country and we are excited to be writing the history of motorsport with him – these channels will be our way to chronicle this historical moment. Our decision to create exclusive content, in Chinese, for this wide new audience shows our commitment to our #GetCloser mantra and to turning the millions of new fans who may be just watching Formula One for the first time into die-hard supporters of the team.”
The new channels can be accessed at the following links:
Weibo / WeChat / Douyin
News correlate |
||
|
|
|
novembre 09, 2022
|
ottobre 05, 2022
|
aprile 26, 2022
|
|
Comunicato Stampa disponibile solo in lingua originale. The final Sprint Alfa Romeo F1 Team ORLEN heads to Interlagos for the firs... |
Comunicato Stampa disponibile solo in lingua originale. Where #racing is worth itHinwil, 5 October 2022 – #alfaromeof1teamorlen he... |
Comunicato Stampa disponibile solo in lingua originale. Hinwil, 26 April 2022 – #alfaromeof1teamorlen is tackling its digital sto... |
Scarica tutto 
Ti potrebbe interessare anche |
||
|
|
|
aprile 22, 2022
|
marzo 10, 2022
|
maggio 21, 2021
|
|
Comunicato Stampa disponibile solo in lingua originale. Hinwil, 21 April 2022 – #alfaromeof1teamorlen signed a #partnership in th... |
Comunicato Stampa disponibile solo in lingua originale. Hinwil, 10 March 2022 – #alfaromeof1teamorlen and #singhacorporation are ... |
Arese, 21 Maggio 2021 – Dopo aver recentemente annunciato il prosieguo della collaborazione per tutto il 2021 tra #acer e Sauber M... |
Inglese 
Scarica tutto 
Condividi
Condividi via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Tecnologia
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness