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Princess Yachts, the UK’s largest yacht manufacturer, announces a new partnership with Plymouth Argyle, Plymouth Albion and Plymouth Children in Poverty to engage with its’ local community and provide new opportunities for its’ employees. Princess Yachts is one of the largest employers in the city and the success of the business relies on a large number of skilled employees across a very broad range of skills and expertise, mainly sourced f rom within Plymouth and its travel to work area. The partnership with local EFL League One football club, Plymouth Argyle and rugby union club, Plymouth Albion, will provide employees with discounted t ickets, matchday sponsorship and activities for both employees’ children and young people in the Plymouth area.
Plymouth Argyle is an EFL League One football club with a mission to engage with the local community through sport. By partnering with Princess Yachts, Argyle will offer over 1, 000 opportunities for Princess staff to attend matches, they will host team building activities with employees, and provide mascot opportunities and places at half term courses for Princess employees’ children. Through the partnership, over £ 5, 000 will be generated for local charity, Plymouth Children in Poverty ( PCIP) in addition to 150 team shirts being donated to local school and football youth clubs.
Argyle Chief Executive Officer Andrew Parkinson said: “ We are delighted to welcome Princess Yachts to the Argyle family, and we look forward to working together in the months ahead. I t is testament to the hard work and increasing reputation of both the club and Argyle Community Trust that such a high- profile and reputable organisation would seek to partner with us. Not only does this partnership offer traditional commercial opportunities through t icketing and branding at Home Park, the involvement of our Trust ensures a rounded and community- focused approach to the partnership. ”
The club’s Head of Commercial Operations, James Greenacre, said: “ This is a unique partnership within football, two of the most prominent South West brands working together to achieve something really positive. I t is great to see that Princess Yachts, one of the most iconic companies in our city, sees the value of partnership with our forward- thinking and ambitious club. In my view, it is a sign of how far the club has travelled in a short space of t ime, and how much potential we have for further growth. Alongside the Argyle Community Trust, we look forward to working together to create a t ruly successful partnership.”
Graham Maxa, Chief Financial Officer, Princess Yachts, said: “ During 2021, a working group was formed with representatives from both Princess Yachts and Plymouth Argyle to explore a staff engagement programme. The team have since constructed a range of opportunities that will initially aim to target over 1, 000 of our employees and their families. As a keen football supporter, I would l ike to see this as the starting point for developing a longer- term partnership and thank James and his team for his f lexible approach in providing an initial truly tailored offering for Princess Yachts.
By combining this programme with the Plymouth Children in Poverty charity and the wider local school communities, this il lustrates how the partnership of two Plymouth brands can drive support to the wider community.”
Local to Princess Yachts’ Newport Street and South Yard factories, Albion is Plymouth’s local rugby union club. As part of the new partnership, Princess Yachts becomes a ‘Key Partner’, sponsoring coaching, match day events and summer clubs for local children and featuring as a sponsor on the f ront of the Albion Women’s Team shirts. The contract will also provide Princess employees with discounted match t ickets and reserved grandstand seating. #princessyachts will also sponsor Albion’ s prestigious ‘ Project 150 ’, which endeavours to develop an official youth team and women’s team, with further support for ‘Albion Academy’ which provides rugby training sessions for school children and young people.
“We are delighted to welcome Princess Yachts to the key sponsor t ier at the club with a very ambitious sponsorship agreement. With Albion about to launch our very own PROJECT 150 initiative, this is a real f il l ip we can’t wait to see the positive effect this will have for the Devonport community and Princess staff ”; Chris Bentley, Commercial Manager, Plymouth Albion.
Children in Poverty are a local charity collaborating and bringing together private, public, charitable and educational sectors to facilitate effective, long- lasting projects that can make a difference to improve a young person’s future. In May 2021, PCIP launched its f irst Intervention Road Map, a journey throughout a young person' s life, offering various intervention points f rom Nursery engagement, to the Year 9 Superkids Project supporting children and young people through both f inancial and t ime funding of the National Citizenship Service. By working with PCIP to help eradicate poverty in Plymouth and by raising the aspirations and achievements of under- privileged young people, Princess Yachts will be investing back into the community by providing opportunities for the young people of Plymouth through careers events and sponsored sporting opportunities such as ‘Super Saturdays’ and summer camps with both Plymouth Albion and Argyle. Princess Yachts’ Legal Counsel, Tom Lea, will also be sitting on the Working Group for PCIP to provide a direct conduit between the two organisations.
Maurice West, Chair for The Plymouth Drake Foundation said, “ this major partnership with Princess Yachts comes at a significant t ime for The Plymouth Drake Foundation and our Plymouth Children in Poverty initiative. As the strictures caused by the Covid pandemic ease, our projects aimed at overcoming child poverty have been gathering pace. As one of Plymouth’s largest employers, Princess Yachts has much to offer in our quest to eradicate child poverty not least some fantastic training and career opportunities as part of their highly skilled workforce. I am sure that this partnership will grow and go from strength to strength over the coming years and Plymouth will be a better place because of it . ”
To celebrate the launch of the partnership, Princess Yachts’ will host Plymouth Argyle, Albion and Children in Poverty at their Princess Exclusive event running f rom the 22nd – 30 th January held in the unique location of Royal W illiam Yard in Plymouth.
Adrian Bratt, Director, Princess Yachts said “ This week has seen Princess Yachts very publicly show its commitment to Plymouth. The announcement of these critical local partnerships provides further demonstration of our support for both our employees and the local community now and into the future. We are delighted to be able to engage so proactively with the City.”
Press release
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