Press release
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giugno 25, 2021 - Kellogg
Incogmeato By MorningStar Farms Joins Forces With Heineken 0.0 To Bring The 4th For All
The Duo is Giving Away '4th For All' Combo Packs to Combat Summer's Worst Type of FOMO: Fear of Missing Out on Grilling Out
BATTLE CREEK, Mich., June 24, 2021 /PRNewswire/ -- More than 10 million Americans have to work on July 4th, forcing them to miss out on the biggest grilling holiday of the year. But this year, Incogmeato® by #morningstarfarms and #heineken 0.0® are teaming up to deliver the cure for FOMO-GO – the fear of missing out on grilling out – letting people get in on the grilling action, even if they have to clock in.
Incogmeato and #heineken 0.0 combine two of the hottest trends this BBQ season – plant-based food and alcohol-free drinks – prompting Americans to rethink their grill-out go-to's, burger and beer, and opt for choices they can feel good about. The two brands created custom '4th for All' kits to surprise and satisfy American workers on the clock during the Fourth of July holiday. These kits contain juicy plant-based Incogmeato burgers that look, cook and taste like the real thing and compared to ground beef contains about the same amount of protein, but with 41% less saturated fat, making it a better but just as tasty option. What goes better with burgers than a refreshing beverage? Each kit also includes #heineken 0.0, which has 100% of the taste, but 0.0% of the alcohol.
"Incogmeato plant-based burgers and #heineken 0.0 are the next-gen burger and beverage combo making grilling more flavorful and accessible this summer," said Sara Young, General Manager, Plant-Based Proteins at #kellogg Company. "Our 4th For All Kits deliver the meaty, juicy and refreshing flavors in a way you can feel good about."
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