Cookie Consent by Free Privacy Policy website Hyundai Motor's Global Design Head SangYup Lee Receives FAI Grand Prize of Design
gennaio 29, 2021 - Hyundai

Hyundai Motor's Global Design Head SangYup Lee Receives FAI Grand Prize of Design

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  • Hyundai’s Global #design Center Head #sangyuplee receives Festival Automobile International’s (FAI) Grand Prize of Design
  • Accolade recognizes over 20 years of his #design career as well as contributions to Hyundai’s #design excellence
  • SangYup Lee received unanimous vote from entire FAI jury

SEOUL, January 28, 2021 #hyundai Motor Company announced today that #sangyuplee, Senior Vice President and Head of #hyundai Global #design Center, is the recipient of the coveted Grand Prize of #design at the 36th edition of Festival Automobile International (FAI).

“It is a great honor to receive this Grand Prize,” said Senior Vice President Lee. “I believe that our duty is to work for a better future and help #hyundai to be recognized through #design that is tailored to the needs of our customer’s lifestyles and their valuable time. I would like to share this glory with all my mentors and colleagues who have adopted me as a family throughout my career.”

Since joining #hyundai Motor in 2016, Lee has successfully shaped the company’s #design strategies and direction, leveraging over 20 years of extensive experience with world-renowned luxury #auto brands. He assumed the role of #hyundai Global #design Center Head in 2018 and has since led the development of several award-winning works, including Hyundai’s latest EV concept, ‘Prophecy’.

“Every year, the Jury chooses a designer for the Grand Prize of #design. This year, the entire member voted for #sangyuplee and recognized his wonderful work,” said a FAI official. “The recognition is especially given for his contribution to #hyundai Prophecy’s aesthetic beauty and purity.”

The Prophecy, which was unveiled in March 2020, is Hyundai’s visionary EV concept that expresses the company’s latest #design identity, Sensuous Sportiness. Prophecy has received accolades from various global #design competitions, including 2020 Red Dot Awards, 2020 International #design Excellence Awards, and 2020 GOOD #design Awards.

Celebrating its 36th anniversary, FAI is an institution in the world of #automotive #design. The Grand Prize of #design is given to a designer or company for its global strategy of innovation or pursuit of beauty. Past winners include legendary #automotive designers such as Ian Callum, Jaguar's former Head of #design, and Peter Schreyer, #hyundai Motor Group's President of #design Management.