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agosto 02, 2019 - Puma

Strong sales and EBIT growth continues in the second Quarter - PUMA slightly adapts full-year guidance for 2019

Comunicato Stampa disponibile solo in lingua originale. 

2019 Second Quarter Facts

  • Sales increase by 15.7% currency-adjusted to € 1,227 million (+16.9% reported) driven by continued growth in all regions and product divisionsGross profit margin improves to 49.3%

  • Operating expenses (OPEX) increase 16.5% due to higher sales related costs as well as higher marketing and retail investments

  • Operating result (EBIT) up by 39% to € 80 million (last year: € 58 million)

  • PUMA excercises 1:10 share split

  • PUMA athlete Danny Green wins the NBA Championship with the Toronto Raptors

  • PUMA is well represented at the FIFA Women’s World Cup in France by sponsoring 78 individual players and quarter finalist Italy

  • PUMA team Senegal reaches the final of the 2019 Africa Cup of Nations in Egypt

  • PUMA launches very successfully the kits of Manchester City and also announces the

    signing of Pep Guardiola as a brand ambassador

2019 Half-Year Facts

  • Sales increase by 15.5% currency-adjusted to € 2,546 million (+16.8% reported)

  • Gross profit margin up 80 basis points at 49.2%

  • Operating expenses (OPEX) increase by 16.6% and grow at a slightly lower rate than reported sales

  • Operating result (EBIT) improves by 31% from € 170 million to € 223 million

  • Net earnings increase from € 99 million last year to € 144 million and earnings per share increase from € 0.66 last year to € 0.96 respectively

  • Héloïse Temple-Boyer and Fiona May elected as new members of the supervisory board

  • PUMA announces the signing of the football clubs Manchester City as well as Valencia CF and will be official matchball partner of Spanish Football League “LaLiga”

Bjørn Gulden, Chief Executive Officer of #puma SE:

“The second quarter of 2019 developed very positively for us, with sales growing 15.7% currency-adjusted and EBIT increasing 39%. All divisions and all regions saw healthy improvement. New styles of footwear sold well, apparel continued to be strong, replenishment orders for both apparel and footwear developed well and our direct-to- consumer business also performed well.

With this development in the first half-year and the current expectations for the second half, we have slightly adapted our outlook for the full year, expecting revenues to now improve around 13% in constant currency and the full-year EBIT to come in between € 410 million and € 430 million.

We would also like to mention that we are extremely happy with the cooperation with our new partner Manchester City and the entire City Football Group. The launch of their kits has been very successful and the initial sales have been higher than we both expected.”


Further information in the press release to download