Press release
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dicembre 20, 2018 - Hyundai
Hyundai Elantra Owner Drives One Million Miles in Just Five Years
Comunicato Stampa disponibile solo in lingua originale.
- Owner’s Incredible Story Featured in New Original Digital Content from Hyundai
- Hyundai Created a Million Mile Emblem for the Odometer to Celebrate the Achievement
- Hyundai Surprised the Owner with a New 2019 Elantra
In just five years, a delivery driver from Olathe, Kansas drove her 2013 #elantra one million miles with the original powertrain. #farrahhaines is a proud #hyundai owner who drives about 200,000 miles a year delivering auto parts and products, far outpacing the 14,000 miles1 of the average American driver. Since most digital odometers stop before one million, #hyundai joined her as she hit her epic milestone and presented her with the first-ever 1 Million Mile Emblem and added it to her odometer. The emblem is a genuine #hyundai part and is now available for the odometers of all million mile drivers. “This is not only a milestone for Farrah, but also for #hyundai and the quality of our vehicles,” said #deanevans, CMO, #hyundai Motor America. “Reaching one million miles with the original powertrain in just five years is an extremely rare and incredible achievement. We created the 1 Million Mile Emblem because we believe in making things better for our loyal customers and look forward to other #hyundai drivers joining Farrah in the one million mile club.”
To recognize this incredible achievement, #hyundai and its agency of record, INNOCEAN Worldwide Americas, created a digital video that was released on Dec. 5 that tells Farrah’s story. The video is available on Hyundai’s YouTube channel and can be viewed here: https://www.youtube.com/watch?v=PFzp1pVPDPg. It is being promoted across Hyundai’s social channels and website to honor this special customer and as a great example of #hyundai quality. Taking things one step further, #hyundai wanted to thank Farrah for being such a dedicated owner by surprising her with a new 2019 #hyundai #elantra. Since she delivers auto parts and other products seven days a week, day and night, #hyundai decided to order her a surprise delivery. Farrah stopped by a local auto shop to drop off what she thought was an auto part but she was instead greeted by her friends, family, and her very own 2019 #elantra. A video of the surprise giveaway was captured and posted on Hyundai’s YouTube channel today: https://youtu.be/twoJahPTjq4
While Farrah’s achievement might seem impossible, #hyundai ran multiple tests to validate her odometer reading. Product engineers inspected her engine casting numbers, service records, wire harness, and motor mounts. #hyundai service and system engineers also reviewed Farrah’s mileage records for her two jobs, as well as a VIN report, and Carfax. “My #hyundai has been a great car to me,” said #farrahhaines, “I love to drive and have made a successful career out of it, so it was no surprise that I was able to get to a million miles. The key is to prioritize regular maintenance and to have a quality vehicle. Over the years I have been beyond pleased at my car’s performance, a quality that is inherit to the #hyundai brand. While it feels a bit like starting over, this gives me the opportunity to hit a million-five!”
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