logo corporate
marzo 13, 2018 - BMW

Best-ever February for BMW Group sales

Comunicato Stampa disponibile solo in lingua originale. 

Once again, sales at the BMW Group have achieved new heights with total sales in February up 5.8% (178,910). So far this year, a total of 348,459 BMW, MINI and Rolls-Royce vehicles have been delivered to customers around the world, which is an increase of 4.8% on the same period last year. Both figures represent new all-time sales records.

“The BMW brand achieved a solid sales increase of 5.1% in February, with all major sales regions making a positive contribution to this result,” said Pieter Nota, Member of the Board of Management of BMW AG, responsible for Sales and Brand BMW. “This is a big year for our popular X models: the all-new BMW X2 is just arriving in showrooms and at the motor show in Geneva last week, we premiered the new X4. Together with the BMW X3, which will see significantly increased availability in the second half of the year, I’m sure our X family will continue to be an important growth driver in the coming months. Another significant growth area is electro-mobility: with a year-to-date sales increase of over 40%, momentum is clearly building strongly for our electrified vehicles,” Nota continued.

The BMW Group is targeting sales of at least 140,000 electrified models in 2018 and is well on track to achieving that, with global sales of these innovative vehicles totalling 15,041 in the first two months of the year, an increase of 40.2% compared with the same period last year. In the USA, which is the company’s largest single market for electrified vehicles, 7.3% of total BMW Group sales in February were electrified, with a total of 1,936 BMW i, BMW iPerformance and MINI Electric vehicles delivered to customers. In Scandinavia, a quarter of all BMW Group vehicles sold in February were electrified.

The BMW Group has long focussed on improving the fuel-efficiency of its vehicles and last year once again achieved a reduction in its overall new-car European (EU28) fleet CO2 emissions. The reduction in 2017 of a further 2g/km means that CO2 emissions from the BMW Group’s new-car fleet in Europe (EU28) is now 122g/km. Since 1995, the average CO2 emissions for new BMW Group vehicles sold in Europe has fallen by more than 42%.

More information on the press release

News correlate

Filtro avanzato