Press release
2MB
febbraio 02, 2017 - Kia
Melissa Mccarthy and the All-new Kia Niro Embark on a “Hero’s Journey” in Kia Motors’ Super Bowl Commercial
Comunicato Stampa disponibile solo in lingua originale.
A breaching whale. A falling tree. A charging rhinoceros. These are just some of the extreme challenges #melissamccarthy faces in #kia Motors’ Super Bowl ad for the all-new 2017 #niro #crossover. Debuting online today, “Hero’s Journey” is scheduled to air in the third quarter of the big game and finds McCarthy – who is only “trying to help” – braving the open ocean, climbing high up into the treetops, and traveling in the #niro, the most fuel efficient #crossover in America1.
With a hilarious and courageous leading lady who is ready, willing and able to pitch in and do her part for just about anything, “Hero’s Journey” is fantasy adventure at its finest and the centerpiece of a multifaceted campaign showcasing the all-new #niro as a no-compromise package combining driving enjoyment with eye-catching design, functional utility and record-setting fuel economy. Created by David&Goliath, KMA’s advertising agency of record, the spot will entertain across multiple platforms before and after the Super Bowl.
“For years, I’ve been trying to find the perfect project that combined the real threat of me breaking every bone in my body, with my desire to help save the environment. Thanks Kia!!! XOXO Love, Melissa,” said McCarthy.
As part of the spot’s rollout, #kia was the first advertiser to debut a Super Bowl commercial on Facebook Messenger. During the big game on Sunday, consumers engaging with the interactive NiroBot for Messenger will have the opportunity to win MPGs (“Melissa’s Precious Gear”), including more than 40 props and assorted items from the set of the commercial.
“People will go to great lengths to support the causes they are passionate about, and the #niro is a ‘smarter kind of crossover’ for those looking to go #green without making sacrifices,” said Michael Sprague, chief operating officer and EVP, #kia Motors America. “The #niro is like nothing consumers have seen before, and with an audience of over 100 million #people tuning in, #melissamccarthy is the perfect partner to tell the world about Kia’s uniquely alluring yet practical new #crossover.”
A key component to #kia Motors’ #green Car Roadmap, the #niro strikes the perfect balance for today’s consumers and stakes claim to a unique position between the hybrid-electric vehicle and CUV segments. As part of #kia Motors EcoDynamics philosophy, the #niro represents an important next step on the path to nearly tripling the brand’s global #green car line-up by 2020. A plug-in hybrid powertrain is due to be added to the car’s line-up later in its life-cycle.
About #kia Motors America
Headquartered in Irvine, California, #kia Motors America is the marketing and distribution arm of #kia Motors Corporation based in Seoul, South Korea. Recognized as one of the 100 Best Global Brands and 50 Best Global #green Brands by Interbrand, #kia proudly serves as the "Official #automotive Partner" of the NBA and LPGA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and crossovers built at North American manufacturing plants in West Point, Georgia* and the municipality of Pesqueria in the state of Nuevo Leon, Mexico.
461683
4500x2194, 9MB
461686
1920x1080, 670KB
461685
1920x1080, 2MB
461684
1920x1080, 147KB
News correlate |
||
|
|
|
novembre 18, 2022
|
gennaio 13, 2022
|
gennaio 29, 2021
|
|
Kia’s EV6 Poised to Capture One of #auto Industry’s Highest Honors- #kiaev6 follows in the footsteps of the NACTOY-winning Telluri... |
Comunicato Stampa disponibile solo in lingua originale. PURCHASE, N.Y., Jan. 13, 2022 /PRNewswire/ -- As the playoff season kicks ... |
416.715 le automobili Kia vendute in Europa nel 20203,5% la quota di mercato raggiunta60% l’incremento registrato dai modelli elet... |
Scarica tutto 
Ti potrebbe interessare anche |
||
|
|
|
gennaio 14, 2021
|
dicembre 30, 2020
|
aprile 09, 2020
|
|
Comunicato Stampa disponibile solo in lingua originale. Super Bowl campaign reveals the next chapter in the brand's "It's A Cheeto... |
Comunicato Stampa disponibile solo in lingua originale. Prestigious awards acknowledge #design excellence of Kia brandK5 sedan and... |
Comunicato Stampa disponibile solo in lingua originale. Kia #telluride SUV crowned World Car of the YearKia #soulev electric cross... |
Inglese 
Scarica tutto 
Condividi
Condividi via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Tecnologia
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness