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luglio 01, 2016 - Kia

Kia Motors Mexico Celebrates First Year Anniversary and Announces Hybrid Model for Local Market

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Kia Motors #mexico celebrated its first anniversary in the country with the announcement of the arrival of #kia Niro Hybrid Utility Vehicle (HUV) to the Mexican market at the end of the current year. With the introduction of Niro, #kia Motors will offer its first hybrid vehicle in #mexico and will strengthen its product lineup in the country.

Kia Motors #mexico has fulfilled its goals and met high expectations in the domestic market by offering high-quality and innovative products with attractive designs. With 34,517 units sold during the first 12 months of operation in #mexico, #kia has become the ninth best-selling brand in the country.

"This has been a year of great challenges and also of extraordinary accomplishments for #kia Motors as we exceeded our own expectations," said Seong Bae Kim, President and CEO of #kia Motors #mexico. "We are very happy and proud to have not only surpassed our first year sales target but have successfully established a comprehensive retail dealer network throughout the country that is providing world-class service to Mexican consumers," he said.

Kia Motors #mexico expects to sell 45,000 units in 2016, which means that the automaker could reach local market share of over 3%, establishing itself as a truly competitive brand in #mexico with a lineup that will reach 7 models (Sportage, Sorento, Forte (Cerato), Rio, Optima, Soul, and Niro) by the end of this year.

One of #kia Motors Mexico’s strategic pillars is the consolidation of its dealer network, which is comprised of 73 dealers covering 94% of the national territory. As part of the celebration of its first anniversary, the automaker opened 25 new dealers in 21 new cities this week in record time.

"We have had a very successful year. Surely this is an unprecedented achievement in an industry where more than 40 brands compete”, said Horacio Chavez, Managing Director of #kia Motors #mexico. "However, our challenge goes on and we work every day to strengthen the brand with the best products and the best customer service, with the aim of achieving 5% market share in the next four years," he said.

The anniversary event was held at Hippodrome in #mexico City. It was chaired by the top executives of the automaker as well as representatives of the Federal Government and authorities of Nuevo Leon, where #kia Motors started production of the Forte last May as planned.

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