Press release
67KB
september 15, 2015 - Hankook
Hankook Tire Launches ‘Laufenn’ in Europe: New Tyre Brand for New Value
Laufenn aims to provide utmost satisfaction to consumers with a range of products for various lifestyles and needs. #laufenn tyres are developed especially for the European market and, amongst others, also are developed and produced in Europe. The #laufenn line-up will be available for purchase in Europe as of spring 2016.
Today, premium tyre maker #hankook Tire announced the launch of its new tyre brand #laufenn on the European market. The announcement was made during the company’s press conference at the 66th International Motor Show (Internationale Automobil Ausstellung - IAA), which is currently underway in Frankfurt, Germany. The #laufenn product line and brand strategy were also unveiled.
The #laufenn brand offers a wide range of quality products to meet a variety of using conditions to consumers seeking value, quality and style. The new brand shall represent both a symbolic and tangible point of Hankook’s vision for growth in the global automotive market.
The new line-up of #laufenn products was developed especially for the European market needs. Hankook’s European Technical Centre (ETC) in Hanover, Germany, was also playing a vital role in development. The tyre line-up will amongst others as well be manufactured at the company’s high-tech production facility in Hungary, which is one of the most modern in the world and specialises in the tyre production of for passenger cars, SUVs and LTRs for the European market. #laufenn tyres will become available Europe-wide as of spring 2016 in the summer versions at first.
“Laufenn will provide a new perspective on tyres to our European customers,” says Ho-Youl Pae, Head of #hankook Tire Europe. “It will grow as a sustainable brand of our company with our strategic efforts to meet the diverse needs of consumers in this market. We will continue to invest in the brand and make #laufenn a market player providing the most practical values that consumers seek.”
Laufenn aims to serve smart and price-conscious consumers with a well-rounded range of quality products, which fit a variety of lifestyle needs through timely tyre performance upgrades and enhancements. #laufenn tyres will initially be offered in five product line-ups: S FIT EQ (passenger car summer tyres for the performance segment from 15 to 19 inch), G FIT EQ (passenger car summer tyres for the touring segment from 13 to 17 inch), X FIT VAN (Summer tyres for the SUV/Van segment from 14 to 16 inch), i FIT (studdless passenger car/SUV winter tyres for western and central European markets from 13 to 18 inch) and the i FIT ICE (studdable passenger car/SUV winter tyres for Scandinavia/Russia from 13 to 18 inch).
20150915_BANNER_Laufenn_S_Fit_EQ
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