Press Release
112KB
july 08, 2015 - Opel
Twitter Success: Opel CEO Dr. Karl-Thomas Neumann Already has 10,000 Followers
- @KT_Neumann: Opel CEO shares insights into company via social media
- Videocast: Dr. Karl-Thomas Neumann also successful on YouTube
- Digital CEO: First chief executive of a European automaker on Twitter
Rüsselsheim. Opel Group CEO Dr. Karl-Thomas Neumann sets new standards in digital approachability with his social CEO communication on Twitter. In his first tweet, Neumann promised to keep his followers up to date on Opel and the biggest comeback in the automotive industry. After almost two years, he has now surpassed the 10,000 follower mark with his account.
Neumann is the first CEO of a European automaker to use Twitter to share information about the company. He communicates with followers over #askKTN, conducts Twitterviews with SPIEGEL Online on Opel’s product and engine offensive or with the “Auto Best” jury on the “Best Buy Car of Europe for 2015” award for the Opel Corsa and gives backstage reports from the big automotive trade shows. Neumann has successfully made a name for himself as a digitally savvy CEO by using innovative formats and approaches.
“Digital connectivity with our environment plays an important role for Opel. With our award-winning IntelliLink infotainment systems, integration of Apple CarPlay and Android Auto as well as the personal connectivity and service assistant Opel OnStar, our cars are superbly equipped. An approachable, digitally savvy CEO fits perfectly to that. With his videocast, Dr. Neumann once again demonstrates that Opel is an exciting, innovative brand – and that integrating new media in corporate communication is absolutely meaningful and necessary,” says Johan Willems, Vice President Communications at Opel.
Thomas de Buhr, Managing Director of Twitter Deutschland, added: “Karl-Thomas Neumann is one of the few German business leaders to already take advantage of Twitter for external communications. His account and his tweets are authentic, current and perfectly suited to an innovative car brand. International studies show that this has a positive influence on the company’s image also improves the identification of employees with the company. We at Twitter would like to congratulate Dr. Neumann on reaching the 10,000 follower milestone.”
Neumann‘s communication over social media addresses all those who are interested in the Opel brand and is seamlessly integrated in Opel’s social media activities. To get even more people enthusiastic about Opel, the company CEO has not only expanded his social media engagement on YouTube with his videocast, he also comments on current events like the World Economic Forum in Davos and personally participates in online happenings like the legendary #Icebucketchallenge.
Opel-KTN-296537
2845x3294, 5MB
Opel-Twitter-296536
2560x1600, 1MB
Related news |
||
|
|
|
march 14, 2024
|
october 26, 2016
|
july 13, 2015
|
|
Nissan today announced new roles for two key members of its Communications team. Kyle Bazemore is named director, Corporate Commun... |
Campaign takes the only gold award in the “Theatrical Partnership” categoryMarketing initiative featured international supermodel ... |
Dr. Karl-Thomas Neumann, accompanied by executives from other European companies, explains IN CHARGE initiative to His Majesty F... |
Download all 
You might be interested in |
||
|
|
|
may 06, 2015
|
february 23, 2015
|
february 19, 2015
|
|
- 11th generation Opel compact car to star at Frankfurt Motor Show in September - Opel Group CEO Dr. Neumann promises an efficient... |
- Large gala in Zagreb: Festive evening with international guests. - Second win in a row: New Corsa repeats the success of its pre... |
Italian Prime Minister Matteo Renzi visited the GM Powertrain Europe engineering center in Turin to get an in-depth insight into t... |
Italian 
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness