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july 03, 2015 - LG Italia
LG marks sale of 10 millionth bluetooth headset
LG Electronics (LG) announced that it has sold its 10 mil- lionth LG TONETM Series Bluetooth headset globally since launching the series in Oc- tober of 2010. With this achievement, LG is now the number one wireless Bluetooth headset brand in the United States in terms of units sold. LG developed the headset se- ries in collaboration with world-leading audio equipment experts such as Har- man/Kardon and JBL to ensure the highest level of sound quality. According to the independent market research company NPD Group, LG has consistent- ly topped the highly competitive U.S. Bluetooth headset market since May of 2012, and has maintained more than 40 percent market share since 2013. The popularity of TONETM has not been limited to only the United States. The unique behind-the-neck design of TONETM has spawned many imitators and counterfeit models, many even bearing the LG logo. “It’s really inspiring to see consumers wearing LG TONETM headsets in cities all around the world, from New York to Shanghai to Dubai,” said Seo Young-jae, vice president in charge of Innovative Personal Devices at LG Electronics Mobile Commu- nications Company. “Initially we were quite surprised by the enthusiasm of the feed- back we received from people who said that TONETM was the most comfortable wire- less headset they’ve ever used. We stuck to what worked well and improved upon TONETM over the years and we’re absolutely delighted by the positive reception we’ve gotten.”
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