Today, with the support of Water.org and its co-founders Matt Damon and Gary White, Stella Artois launched its first global social impact campaign ‘Buy a Lady a Drink’ to drive awareness of the global water crisis and help provide solutions. Every day, women around the world spend a combined 200 million hours collecting clean water for their families. ‘Buy a Lady a Drink’ aims to help put a stop to these water-collecting journeys, so women can start new journeys of their own. Stella Artois has made a donation of $1.2 million to Water.org and is now inviting consumers to join the cause by purchasing limited-edition Chalices. One Chalice will help Water.org provide five years of clean water to one person in the developing world. In the U.S., consumers can purchase one of the 20,000 exclusive Chalices for $12 at Amazon.com; all proceeds from sales of the Chalices will be donated to Water.org. Beyond purchasing a Chalice, consumers will also be able to learn more about the Stella Artois ‘Buy a Lady a Drink’ campaign, the partnership with Water.org and stories of women directly impacted by the global water crisis by visiting http:// www.BuyALadyADrink.com.
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