press release
682KB
december 23, 2014 - Citroen
CHINA: Dongfeng CITROËN celebrates the Brand’s 95th birthday and launches its new SUV, the le C3-XR
The “CITROËN Brand festival” was held yesterday evening in Shanghai. With 1,500 Chinese participants in attendance – including dealers, journalists, customers, partners and VIPs – the major event was organised by Dongfeng CITROËN to celebrate the Brand’s 95th birthday and kick off the launch of the joint venture’s new SUV, the C3-XR. Speaking at the event, Linda Jackson, CEO of CITROËN, reaffirmed the new worldwide positioning of the Brand.
The “CITROËN Brand Festival”, an event organised by Dongfeng CITROËN, kicked off at 7.30 pm on 21 December 2014 at the Shanghai Oriental Sports Center.
Over 1,500 Chinese participants were in attendance, including dealers from the network, joint-venture staff, partners, journalists, customers and VIPs...
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20142112_CITROENBRANDFESTIVAL1
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