Press release
271KB
june 01, 2023 - Stellantis
Peugeot #camocatch operation, our followers have spoken!
In its latest media operation, #peugeot gave the general public the opportunity to choose the #design of the camouflages that will be used by the new #peugeot 3008 during its final development tests on the roads of Europe. The result: an exceptional success on the brand's social media pages and 6 camouflage designs voted for!
In May, ten innovative and high-impact camouflage designs from the #peugeot designers were submitted to the public's vote on the brand's social media pages. These ten designs disguise the shapes of the new #peugeot 3008 while providing excitement through an inspired and optimistic approach.
There were thousands of contributions from the public on the brand's various social media pages: Facebook, Instagram, Twitter et LinkedIn.
Of the ten options from #peugeot designers, the six that received the most votes were the following:
• Paint from the "Street Art" theme,
• Menthol from the "Optic Art" theme,
• Jazzy from the 'Proto'type' theme,
• Neon from the "Street Art" theme,
• Marrakech for the "Optic Art" theme,
• Tokyo for the "Proto'type" theme.
The six camouflages selected by the public will be produced in June and will be used to cover the new #peugeot 3008 which will be tested on European roads between 15th July and 15th August. During this time, we invite all those lucky enough to see one of these camouflaged #peugeot 3008s to take a photo of it (in compliance with safety regulations) and post the image on one of the brand's social media pages with the words #CAMOCATCH and @PEUGEOT.
A draw will then be organised by the brand among the entries (one entry per person) to determine 6 winners, who will be invited to come and test drive the car in 2024.
Peugeot has been implementing a strategy of collaborations and partnerships with young designers since the beginning of 2023. This time, the brand has broadened this collaboration to a wider, international audience via social media, in order to promote Peugeot's #design knowhow to a maximum number of people
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