Hyundai motor and Sony pictures team up for the third time with 'Spider-man: across the Spider-Verse'

The new animated movie to feature a flying version of #hyundai Motor’s Prophecy concept EV, predecessor of the all-electric IONIQ 6 model, along with examples of the company’s future mobility vision • Team up extends to a multi-dimensional global marketing campaign, with animated TV commercial, social media content, behind-the-scenes video and offline exhibition • Now in its third installment, the #partnership pairs Sony Pictures’ IP with #hyundai Motor’s leading technologies and visually innovative designs SEOUL/FOUNTAIN VALLEY, Calif., May 16, 2023 – #hyundai Motor Company and Sony Pictures are joining forces again this summer on “Spider-Man: Across the Spider-Verse.” The animated movie features a flying version of the company’s Prophecy concept EV model and its future mobility vision. An aligned global marketing campaign spotlights Hyundai’s acclaimed IONIQ all-electric vehicles. The collaboration stems from a global promotional #partnership that #hyundai Motor inked with Sony Pictures in 2020 to showcase the company’s human-centered mobility vision via product and technological innovations. Previous installments included “Spider-Man: No Way Home” (2021) with the IONIQ 5 dedicated EV and Tucson SUV, and “Uncharted” (2022) with the Tucson Beast concept SUV and various production cars. “Spider-Man: Across the Spider-Verse” is the sequel to the Academy Award® -winning animated film, “Spider-Man: Into the Spider-Verse” (2018). In the new movie, which opens in cinemas worldwide starting in June, audiences will see the ‘Flying Prophecy,’ a version of the real-world concept car that inspired the design of IONIQ 6, the ‘Electrified Streamliner’ that recently won three World Car of the Year honors and a ‘Gold’ iF Design Award.