The brand returns to co-present the weekend-long festivities in Atlanta, giveback to Atlanta organizations elevating women, and amplify local restauranteurs via Pepsi Dig In
Pepsi is returning as co-presenter of Mary J. Blige's "Strength of a Woman Festival and Summit" during Mother's Day weekend in Atlanta, Georgia, once again bringing its powerhouse roots in music and culture to amplify the festivities. Back for year two, Pepsi is supporting Blige's refreshingly unapologetic vision to elevate, educate and empower festival-goers throughout the expanded weekend of activities. This year, the brand's focus is on creating opportunities for connection and growth within the Atlanta community and beyond – including a scholarship in partnership with Mary J. Blige to be granted to an HBCU student later in the year.
"The whole mission of this festival is to celebrate and advocate for Black women," said global icon Mary J. Blige, "so to have Pepsi, show up and show out in the way they do is overwhelming. With their support for the Strength of a Woman Festival and Summit, we are able to pay it forward in so many impactful ways and to be able to grant an HBCU scholarship for a deserving student is nothing short of incredible."
With an additional day of programming and robust calendar of events, Pepsi will co-present with Mary J. Blige and her team to create joyful spaces where attendees and the women who inspire them are spotlighted and celebrated all weekend long, with contributions to culture and community designed to drive long-term impact. Activities include:
"The Strength of a Woman Festival and Summit has proven to be a powerful platform for Pepsi and its brands to create opportunities that bring long-lasting change to amplify and elevate women. This year, with even more events for fans to experience, we want to recognize, celebrate, and support the voices of the community, from the incredible on-stage talent, including the iconic Mary J. Blige, to the on-the-ground local restauranteurs and entrepreneurs whose vision and passion inspire others," said Kent Montgomery, Senior Vice President, Industry Relations and Multicultural Development, #pepsico.
The partnership with Strength of a Woman Festival and Summit complements PepsiCo's DEI strategy and larger U.S. Racial Equality Journey Initiative, a more than $400 million set of commitments over five years to increase Black representation at #pepsico, support and elevate Black businesses and voices, and help create economic opportunity in Black communities.
The Mary J. Blige and Pepsi "Strength of a Woman Festival and Summit," in partnership with Live Nation Urban, returns to the vibrant city of Atlanta, GA with four days devoted to music, comedy, female empowerment and community building between May 11th -14th, 2023. All tickets can be purchased at www.soawfestival.com.
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