Press release
142KB
july 14, 2022 - Dacia
2022-H1 Sales Results: Dacia continues its growth as the brands shores up its podium position for European private car sales
- With 277,885 registered vehicles by the end of June 2022, Dacia's sales increased by 5.9% compared to the first half of 2021 in a market marred by supply crises.
- This result is driven by the success of the bestselling models, Sandero (112,000 units, +1.8% vs. H1 2021) and Duster (99,000 units, +5.5% vs. H1 2021) and the two new models, Spring (20,000 units) and Jogger (21,700 units).
This makes #Dacia the only European brand among the 20 largest brands in the European PC and LCV market to experience growth.
- In Europe, #Dacia shores up its 3rd place in terms of retail vehicle sales.
Sandero has remained the best-selling model for retail buyers in Europe every year since 2017, while Duster solidifies its position as the best-selling retail SUV in Europe since 2018.
This performance is based on conquest and loyalty rates at the best market level (76% of #Dacia buyers previously owned a different brand of vehicle, and 64% of #Dacia owners stay with #Dacia at renewal time)¹.
- The success of the new models is confirmed with more orders than car registrations.
Dacia Spring, the 100% electric city car, continues to make electric mobility accessible to all with an average of more than 5,000 orders per month for the first half of the year.
The All-New #Dacia Jogger, the 5- and 7-seater family vehicle, saw an order intake of more than 50,000 for the first 6 months of 2022.
- The new brand identity across all models was announced on June 15th, with orders starting on June 16th and the first vehicles reaching dealerships during the final quarter of 2022.
Further information in the press release to download
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