Press release
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march 09, 2022 - Genesis
Genesis Motor America bolsters leadership team with appointment of new Executive Directors
-Peter Donnellanhas joinedin the role of Executive Director, Aftersales, Customer Satisfaction,and Training
-Wendy Orthman has joined in the role of Executive Director, Marketing
FOUNTAIN VALLEY, Calif., Mar.9, 2022–Genesis Motor America is pleased to announce the expansionof its executive leadership team with the appointment of #peterdonnellan as Executive Director, AfterSales, Customer Satisfaction,and Training,and #wendyorthman as Executive Director, Marketing.Both Donnellan and Orthman will be reporting to #claudiamarquez, chief operating officerof GenesisMotor North America.
DonnellanjoinsGenesisfrom Audi where he held multiple positions as Regional Aftersales Manager, VP of Aftersales for FAW-VW in Changchun, China,and SeniorVice President of Aftersales. During his tenure, he led the strategic efforts that improved the company’s J.D.Power CSI ranking by 11 spots to #1. Internally, his strong leadership skills allowed him to improve the annual employee satisfaction score from last place to first place. Peter’s experience also includes roles in Customer Service Operations and Owner Retention with Lexus and various field positions in Sales and Service with Acura and Honda. He has a Bachelor of Science degree from Northern IllinoisUniversity.
“Peter is a leader with a proven track record in driving exceptional customer experience results,” said Marquez. “As abrand with the ambition to provide a tailored experience to suit the needs of our customers, we are pleased to have Peteronboard.”
Wendy Orthman will lead #genesis marketing strategy in the U.S., continuing to grow awareness and consideration for the brand.
Orthmanbrings more than two decades of integrated marketing and communications experience in the #auto industry both in the US and abroad. She joins Genesisfrom INFINITI Motor Company where she was the Global Head of Brand, Marketing & Communications based in Yokohama, Japan. Prior to that, her extensive marketing and communications background includes roles focused on brand, social media,andproduct lifestyle communications at Nissan, FCA and GM.
“Genesis is a new brand with an incredibleopportunity to grow,” said Marquez. “I am looking forward toworking withWendy to enhance andgrow our presence in the market and increaseconsumer consideration for the brand.”
Orthmanbrings a passion for creative thinking, diversity and inclusion,and challenging the status quo. She was an early adopter in leveraging the power of social media in #automotive, and has won awards for creative launches.Orthman holds an Executive MBA from Northwood University and a Bachelor of Science in Telecommunications & Advertising from Michigan State University.
2885-WendyOrthman-ExecutiveDirectorMarketing
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