Cookie Consent by Free Privacy Policy website Doritos® Unleashes New Flamin' Hot® Cool Ranch®
december 21, 2021 - pepsico

Doritos® Unleashes New Flamin' Hot® Cool Ranch®

PLANO, Texas, Dec. 21, 2021 /PRNewswire/ -- What happens when #doritos takes one of its most iconic flavors and unleashes the heat? Introducing new Doritos® Flamin' Hot Cool Ranch® Flavored Tortilla Chips, an all-new mash-up that combines the classic #coolranch #flavor fans love with a spicy, bold crunch. The latest addition to the Flamin' Hot family, #doritos Flamin' Hot #coolranch is heating up the chip aisle just in time for the holidays.

From the original Cheetos® Crunchy Flamin' Hot to this latest Doritos' innovation, the Flamin' Hot line-up of snacks has exploded over the years with products like #doritos Flamin' Hot Nacho and #doritos Flamin' Hot Limon, providing consumers with the perfect combination of delicious heat. Fans have even taken it a step further — embracing the flavorful franchise as more than a spicy sensation – and making it an attitude. One that, if you allow it, pushes you to reject the status quo and embrace your inner edge.

"Doritos is no stranger to bold – whether it's bold #flavor, bold experiences or our bold fans that embody the Flamin' Hot attitude," said Caio Correa, senior director of marketing, Frito-Lay North America. "With new #doritos Flamin' Hot #coolranch, we took a legacy #flavor that has been beloved for generations and injected it with a spicy new edge to bring consumers a tasting experience that's on truly Another Level®."

As one of the most popular #doritos flavors for decades, #doritos #coolranch has become a staple snack in chip fans' pantries around the world. In 2020, #doritos introduced fans to a new era of cool by launching a revamped #doritos #coolranch, made with even more "cool" seasoning. Today, #coolranch is stepping into the fire, as the latest product to join the Flamin' Hot line-up.

Doritos Flamin' Hot #coolranch will launch just in time for the new year and can be found on store shelves at retailers nationwide. The product is available in 9.25oz bags for $4.79 and 2.75oz bags for $2.19. For more information, please visit #doritos.com.

About #doritos
Doritos believes there's boldness in everyone. We champion those who are true to themselves, who live life fully engaged and take bold action by stepping outside of their comfort zone and pushing the limits. #doritos is one of many Frito-Lay North America brands – the $17 billion convenient foods division of #pepsico, Inc. (NASDAQ: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, and on Twitter http://www.twitter.com/fritolay.

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. #pepsico generated more than $70 billion in net revenue in 2020, driven by a complementary #food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.

Guiding #pepsico is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of our business strategy and brands.

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