Press release
49KB
september 17, 2021 - MV Agusta
The new MV Agusta store in rome with a zest of dolce vita
Varese, September 17, 2021 - “MV Agusta Roma”, the brand’s first official dealership in the Italian capital, is all about customer experience. The innovative project was born out of the collaboration between Timur Sardarov, CEO of MV Agusta Motor S.p.A., and brothers Maurizio and Stefano Celon, two entrepreneurs with a passion for motorcycles and a solid background in the luxury #automotive sector.
Based on a dynamic and refined concept, the new store is part of a larger, trending complex. An ideal location, where the MV Agusta world meets other Italian excellencies of the great Made in Italy tradition, in particular high-end foods and fine wines.
In effect, in addition to the showroom, the location also hosts the new MV Agusta #roma Café, for a quick, refined lunch or snack, and Gusta, a fully fledged gourmet restaurant to indulge in the eternal city’s dolce vita.
“We are really glad we were appointed as MV Agusta’s official dealer in Rome, for what this iconic brand represents”, says Maurizio Celon, managing director of MV Agusta Rome. Brother Stefano Celon adds “people are the focus of our store’s concept, which reinvents customer experience to offer the most enjoyable visit to all those looking for a unique, emotional and multi-sensory experience”.
Timur Sardarov, CEO of MV Agusta Motor S.p.A., says: “From an idea we had in common, we created a truly unique project: a MV Agusta-branded store with a zest of dolce vita, offering a new and exciting experience to our clients. I am glad the Celon brothers are on board, because of their vast experience and their great professionalism in the #automotive and motorcycling field. Not only will they guarantee MV Agusta passionate customers the very best service and assistance, but at the same time they’ll offer an exclusive taste of the true Italian style.”
LOGO MV AGUSTA ROMA
1214x1141, 106KB
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