Three Ireland first to join Ericsson’s global Startup 5G program

• Ericsson Startup #5g will introduce communications #service providers to technology innovation partners as part of a program to develop next-generation #5g consumer use cases
• Three Ireland is the first communications #service provider to join the global initiative
• Latest #ericsson #5g consumer research reveals seven-in-ten global #5g users expect more innovative services and apps to be available on #5g networks

Ericsson (NASDAQ: ERIC) has launched Startup #5g, a program designed to help communications #service providers (CSPs) to capture the consumer potential of #5g. #threeireland is the first CSP to join the global initiative.

Ericsson Startup 5G aims to help CSPs to accelerate the commercialization and monetization of #5g by introducing them to consumer innovation partners and supporting the development of a go-to-market strategy to address part of an estimated global USD 3.7 trillion business opportunity within the #5g consumer market.

Three Ireland will be able to tap into Ericsson’s ConsumerLab research and analytical data, as well as gaining exclusive access to a worldwide network of #5g startups. The collaboration further strengthens the partnership between #ericsson and #threeireland, with the companies working together to research and develop new #5g consumer offerings such as augmented and virtual realities, digital education, e-sports and other immersive media experiences.

Elaine Carey, Chief Commercial Officer (CCO), #threeireland and UK, says: “At #threeireland we are committed to providing our customers with a better connected life and we are building a #5g network that delivers the very best experience regardless of where you are in the country.”

She adds: “In supporting this, the collaboration and partnership with #ericsson in our #5g consumer offerings has been established, grown and developed over the last two years, and has now reached a new level as we join their Startup #5g program. #threeireland will now be in a fantastic position to introduce exciting new partners and offerings to customers in the Irish market, demonstrating our commitment to #5g innovation, and our customers.”

Jasmeet Singh Sethi, Head of ConsumerLab, #ericsson Research, says: “We are delighted to have #threeireland as the first operator in the world to join this exciting initiative. With over 20 global #5g startups as part of the program and an ambition to double this by end of 2021, the program offers #service providers the ability to deliver exciting new #5g digital services for consumers by collaborating with ecosystem players. #threeireland will be among the front runners globally to provide these compelling new services to the Irish market.”

Ericsson recently released the largest global #5g consumer study to date – Five Ways to a Better #5g – capturing opinions equivalent to 1.3 billion consumers and 220 million #5g users. The report revealed that #5g is already beginning to trigger new smartphone behaviors, with #5g users spending more time on cloud gaming and augmented reality (AR) apps compared to 4G users.