Press release
17KB
may 10, 2021 - Leasys
A whole different music with LeasysGO! car sharing: new partnership announced with the GEDI group's radio stations
- Following the arrival in Milan of LeasysGO!, the first car sharing dedicated to the electric New 500, #leasys is launching a partnership with #radio Deejay, #radio Capital and m2o.
- At the heart of the partnership is "LeasysGO!&VINCI", a contest open from today until 6 June, with 2,500 monthly subscriptions to LeasysGO! as a prize that winners can activate until 30 September
- The project is part of the partnership signed in March by the Stellantis e-Mobility team, #leasys and GEDI, which aims to create a set of innovative digital services on board vehicles
Turin, 10 May 2021
Starting today, it’s time to sing a different tune with LeasysGO!: to mark the arrival in Milan of the first car sharing #service dedicated to the electric New 500, #leasys, a Stellantis brand and a subsidiary of FCA Bank, announces its new partnership with the GEDI Group #radio stations - Radio Deejay, #radio Capital and m2o. At the heart of the collaboration, which was created to promote electric #mobility and put the spotlight on all the brands involved, is the launch of the "LeasysGO!&VINCI" contest, active from today until 6 June, with 2,500 monthly subscriptions to LeasysGO! as a prize that winners can activate until 30 September, including 120 minutes of #mobility to be used in the cities of Turin, Milan and soon Rome.
The project is part of the plan of activities shared by the e-Mobility team of Stellantis, #leasys and GEDI, which began with the integration of the apps of #radio Deejay, #radio Capital and #radio m2o into the Fiat Link&Drive app. The partnership will be developed during 2021 by including other digital formats, such reporting of top stories from news media, to provide innovative services to Stellantis's "connected" customers.
Participating in LeasysGO!&VINCI, organized and promoted by #radio Deejay with dedicated commercials, is quick and easy: just register on the contest page at www.deejay.it, indicating one of the cities where the #service is active (Turin, Milan and soon Rome), and answer a short multiple-choice quiz. The winners will then receive one of the 2,500 prizes offered LeasysGO! which include registration to the service and a one-month subscription with 2 hours of car sharing included, to be used within 30 days of activation.
The synergy between #leasys and the GEDI Group #radio stations does not stop here. All electric 500 of the LeasysGO! car sharing #service will be customized with the #radio Deejay logo and will provide preferential tuning to #radio Deejay, #radio Capital and m2o: the ideal soundtrack for getting around the city (including restricted traffic zones) on board the new electric 500 and contributing to the spread of e-mobility, an increasingly sustainable and environmentally friendly form of #mobility. LeasysGO! and #radio Deejay: the sound of e-Mobility!
LeasysGO! & Radio Deejay, the sound of e-mobility
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