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may 05, 2021 - Daimler
Daimler Truck CEO and CureVac CEO discuss on innovations in the podcast
Stuttgart – To kick off the third season of Transportation Matters, the CEO #podcast of #Daimler Trucks & Buses, #martindaum has invited the CEO of CureVac, Dr. #franzwernerhaas. They both discuss successful innovations and global challenges. The COVID-19 pandemic and climate change demand a completely new approach. At the same time however, the path from innovation to market launch is often long. In this episode of the #podcast, #martindaum and Dr. #franzwernerhaas discuss which factors are crucial to success.
Both companies, #Daimler #truck AG and CureVac, are pioneers in their industry. CureVac has developed an mRNA-based vaccine to combat the global coronavirus pandemic. #Daimler Trucks & Buses is advancing the transition to CO2-neutral goods transport and passenger traffic. The company is presently developing a series-ready fuel cell drive. During their discussion, the two CEOs consider the following questions, for example: when is the time right for an innovation? How can innovations succeed – from the development phase to market launch? Which individual challenges do innovative entrepreneurs face?
Dr. #franzwernerhaas emphasizes that innovations do not just establish themselves. "If you want to be successful with an innovation, you must be prepared to perform persuasive efforts. You need to provide very good reasons as to why someone should invest in technology change. Because such a change usually involves many established products losing their market share."
For #martindaum speed is also an essential success factor: "Innovations must be launched on the market quickly. However, the crucial conditions must be in place. We are also experiencing the typical "hen-and-egg-problem” in the development of the fuel cell drive. In order for this type of drive to become accepted, we need a functioning hydrogen infrastructure and vice versa. That is why both of these must be advanced simultaneously and not one after the other."
About the #podcast of #Daimler Trucks & Buses
Transportation Matters is the first CEO #podcast of the transportation industry. #martindaum, CEO of #Daimler #truck AG, speaks with international guests on topics ranging from the future of transport to sustainability and all the way to leadership knowledge. Following the successful first and second season, today starts the first episode of the third season with new and interesting guests.
Transportation Matters and the latest episode with Dr. #franzwernerhaas can be accessed and subscribed to at:
Daimler #truck #corporate Website: http://d.ai/Daimlerhub-fwh
Apple: http://d.ai/apple-fwh
Deezer: http://d.ai/deezer-fwh
Google: http://d.ai/google-fwh
Spotify: http://d.ai/spotify-fwh
YouTube: http://d.ai/youtube-fwh
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