DIS digital response to the COVID-19 crisis in the footwear industry: the app that "scans" your feet to handcraft made to measure shoes without leaving home

The startup opens its technology to footwear manufacturers and retailers by making its tech platform available in "white label”

Milan, 06/05/2020 - After 18 months of R&D, DIS, the Italian startup of Made-in-Italy custom shoes, releases its revolutionary #app (download here) to “scan”feetandgetthe right shoe modelandsizetobuy. The #app, currently available only for iOS, allows to get the exact size to buy for each shoe model on www.designitalianshoes.com: it just takes an A4 sheet and 3 pictures taken for each foot with an iPhone and the technology takes care of the rest. Here you can watch the video tutorial. 

By releasing of the #app, DIS successfully takes the last toward the full digitalization of the whole footwear supply chain. “We have completely digitalized our MTO (Made-to-Order) shoe service. Finally the customer can create his own custom shoe online by using our 3D Configurator and he can pick the right size to buy by using the #app. Thanks to the digitalization of the entire supply chain, once the order gets paid, our craftsmen immediately start handcrafting the custom shoe." highlights Andrea Carpineti, CEO of DIS. “Since the shoe gets made only after being sold, there is no stock to carry and therefore there is no waste, thus saving 30% of CO2 emissions. And all this happens in just 10 business days, since each stakeholder has access to the information needed, in real-time . " 

The global spread of the COVID-19 pandemic has prompted DIS to turn towards an “open” white label business model. “We believe that this crisis can only be overcome through a synergy between big brands and startups. For this reason we have decided to make our technology and know-how related to the digitalization of the manufacturing and sale processes available to all #fashion labels that will contact us" concludes Andrea Carpineti. 

"We have developed two different algorithms" explains Michele Luconi, CIO, "the first carries out the mathematical reconstruction of the user's foot through photos. The second it’s the only one on the market and it matches the user's foot with the DIS shoe models, thus recommending the exact size to purchase for each specific model". 

Francesco Carpineti, CCO, with an extensive experience in footwear, explains the great value of the algorithm developed in-house. “We have managed to standardize our proprietary algorithm. We currently use 5 lasts for mens footwear and each shoe last has a different fit. By adding the specific parameters for each shoe last, the algorithm automatically returns the best fit between the shoe model and the type of foot. This allows us to offer our algorithm to any footwear brand, customizing it with their own lasts".