Press release
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april 23, 2019 - Puma
Puma to become Formula 1®’s exclusive retail partner at race weekend
Sports company #puma has announced a long-term #partnership with Formula 1® to become the exclusive merchandise retail partner from the start of the 2019 season. This year, #puma stands and superstores will be present in 17 out of the 21 Grands Prix in the calendar.
Adding to the company’s impressive motorsport credentials, #puma has gained the rights to design, produce and sell Formula 1-branded products trackside. Visitors to #formula1 races across the globe will be able to purchase #F1 and Grands Prix related products as well as all 10 teams’ merchandise from on-site #puma stands and superstores during race weekends. #puma and its fully-owned subsidiary Branded will also retail official merchandise and accessories from Formula 1’s growing portfolio of consumer products licensees, such as Codemasters and BAPE.
“PUMA has a long and proud history in motorsport, and we are very happy to take this a step further today. Our agreement with #formula1 will allow us to connect with the fans directly at the races by offering them the best motorsport merchandise experience possible,” said #puma CEO Bjørn Gulden.
“We are always looking to enhance fans race day experience and to have such an experienced and creative partner such as #puma on board to bring the latest items to our fans is something we are really excited about,” said Sean Bratches, Managing Director Commercial Operations, Formula 1®.
Branded, which already distributes #puma replica merchandise and designs for leading #F1 teams such as Scuderia Ferrari, Mercedes-AMG Petronas Motorsport, Aston Martin Red Bull #racing and Rich Energy Haas #F1 Team, #puma will now add #F1 trackside retail to its offering.
Since entering #formula1 in 1999, #puma has established itself as a leading motorsport supplier, providing team wear and race wear to the most successful #formula1 teams as well as the motorsport divisions of BMW and Porsche in other #racing series.
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