Herzogenaurach, February 14, 2019
2018 Fourth Quarter Facts
•Sales increase by 20.1% currency adjusted to € 1,226 million (+17.9% reported) with
strong growth in all regions and product segments
• Gross profit margin remains stable at a high level of 47.1%
• Operating expenses (OPEX) increase by 17.1% due to higher sales related variable
costs as well as higher marketing and retail investments
• Operating result (EBIT) improves from € 30 million last year to € 38 million
• Strong sell-through of newly launched footwear franchises RS-X and Cali
• #puma sponsored team Denmark wins Handball World Cup
Further information in the press release to download
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