Press release
945KB
november 23, 2018 - Skoda
ŠKODA Design: From tradition towards the future
- Evolution of ŠKODA’s successful #design language
- ŠKODA DNA "Simply Clever" becomes "Simply Surprising" with fascinating design
- The interplay of emotionalisation and "smart understatement" sets new focus
- Crystalline #design draws on Bohemian tradition of crystal art, symbolizing sharpness and precision
- New ŠKODA lettering in block capitals symbolizes increased self-confidence
- ŠKODA’s #design department employs more than 150 people from 28 nations
Mladá Boleslav, 23 November 2018 – More modern, sporty and, above all, more emotive: The next development stage of ŠKODA’s #design language makes its debut in a series-production vehicle with the new ŠKODA SCALA. The traditional Czech brand is undergoing a consistent evolution rather than a revolution. The original ŠKODA DNA has been enriched with crystalline elements, drawing on the tradition of Czech crystal art. Now ŠKODA’s DNA receives new accents through a surprising interplay of function and emotion: "Simply Surprising". At the same time, ŠKODA’s new vehicles perfectly maintain the brand’s values, which the term "smart understatement" encapsulates.
ŠKODA Chief Designer Oliver Stefani emphasizes: "We want to reach and appeal to more people with our new #design language, which is smoother, more dynamic and, above all, more emotional. Our goal is for customers to choose a ŠKODA not only because it is practical, offers lots of space and an exceptional price-performance ratio; they should also love the #design and have a special emotional relationship to their vehicle.”
Further information in the press release to download
4.-Head-of-SKODA-Design-Oliver-Stefani
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1.-SKODA-Design-Team
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2.-SKODA-Design-Mlada-Boleslav
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3.-SKODA-Design-Prague
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8.-SKODA-Design-DNA-Interior
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