Press release
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october 12, 2018 - Mercedes-Benz
Mercedes-Benz Marketing under new leadership
Bettina Fetzer (38) will take over as Head of #MercedesBenz Marketing on November 1, 2018. Following various positions in the communications department of Daimler AG, Fetzer was most recently in charge of global products and brands PR at #MercedesBenz Cars.
Britta Seeger, Member of the Board of Management for #MercedesBenz Cars Marketing and Sales: "I am delighted to have gained #bettinafetzer, a proven communications expert and outstanding executive as Head of #MercedesBenz Marketing. Under her leadership, we will further develop the successful brand work of recent years as well as the digitization of our customer contacts."
Mercedes-Benz Marketing is responsible for the internal and external marketing communications of the #MercedesBenz brand. Its tasks include not only strategic brand management but also the worldwide conception, implementation and management of all communications activities and advertising strategies – for the various model series as well as for general topics of the #MercedesBenz brand.
Bettina Fetzer has held various positions at the company since 2004. Among other things, she worked as the press spokesperson for smart and #MercedesBenz, as head of #MercedesBenz business communication and as head of global communication for #MercedesBenz Cars. In addition, as an ambassador, she supported the creation of the new “Leadership 2020” #corporate culture. In her most recent position, she has played a major role in further developing press communication and brand communication at #MercedesBenz Cars, pushed forward with digitization, utilized new influencers and platforms, and thus made #MercedesBenz the media number one in its comparable segment.
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