Press release
101KB
september 21, 2018 - Kia
Kia Motors kicks off UEFA Europa League as Official Partner for 2018-21
Press release available only in original language.
- Kia Motors commences three-year sponsorship agreement as Official Partner to UEFA Europa League – for the next three seasons
- Kia Official Match Ball Carrier program involves youngsters across Europae
- "UEL Daily Fantasy" online game gives fans the chance to win exclusive prizes
- Fleet of 90 Kia vehicles for the world’s largest club football tournament
(SEOUL) September 21, 2018 – Kia Motors has kicked off its role as Official Partner of the UEFA Europa League, as the 2018-19 tournament starts today. Kia’s three-year sponsorship agreement runs through to the UEFA Europa League final in 2021, and sees the introduction of a series of new programs and initiatives to bring fans closer to the tournament than ever before.
The UEFA Europa League is the world’s largest professional club football competition, involving 48 clubs from 27 countries. A total of 205 matches will be played during the 2018-19 tournament, attracting a cumulative TV audience of around one billion fans. As an Official Partner, Kia Motors will help UEFA (Union of European Football Associations) to strengthen its engagement with fans across Europe and around the world.
For the first time, Kia’s exclusive ‘Official Match Ball Carrier’ youth program is introduced to the UEFA Europa League. The program provides the opportunity for young football fans from all over Europe, between the ages of 8 and 12 years, to participate in the pre-match ceremony for each of the 205 matches. Kia’s Official Match Ball Carriers can enjoy the once-in-a-lifetime experience of carrying the Official Match Ball out on to the pitch in front of packed stadia across the continent, leading out the referee, match officials and players.
Further information in the press release to download
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