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july 13, 2018 - Amer Sports Italia

Consumer data to guide production, marketing and sales

Amer Sports is developing its business processes to make them more consumer-focused and user-driven. Emphasis is increasingly placed upon analytics and monitoring of user information. The new data platform and operational concept was tested on Suunto products during 2017. The results were good, and this year the application of this data is being extended to other Amer Sports brands.

The development of the new data platform begun in 2015, says Marko Orenius, Director, Data Analytics and Business Intelligence.

The aim was to create a system where detailed client data helps drive production, marketing and sales.

Further information in the press release to download