13 June 2018 - Hyundai Motor has today announced a multi-year #partnership with Club Atlético de Madrid, becoming the club’s new Global Automotive Partner.
From next season the #Hyundai brand logo will be presented on the sleeve of the Club Atlético de Madrid jersey in all domestic competitions until 2021.
It is the first time that #Hyundai has established such a #partnership in the Spanish football market and it is the second new agreement establishing a sleeve presence for #Hyundai, following the recently-announced #partnership with Chelsea FC of the English Premier League.
With this #partnership, #Hyundai will not only be visible on the jersey but also through a fleet of #Hyundai cars provided to the club, a home matchday presence including LED perimeter branding, and various media and digital content rights.
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