Lucasfilm announced today that it is teaming up with six of the world's most well-known brands—Christian Louboutin, General Mills, Nissan, Royal Philips, Verizon and VIZIO—for the launch of an extensive global promotional campaign in support of Star Wars: The Last Jedi, opening on December 15.
"Our promotional partners have come up with some very exciting, imaginative campaigns to support The Last Jedi, and we can't wait to share them with fans," says Lylle Breier, Sr. Vice President, Global Marketing Partnerships, Walt Disney Studios.
"This film will be blazing new ground in the Star Wars saga, and we feel our partners have designed some truly compelling experiences to match," says Lynwen Brennan, General Manager of Lucasfilm.
With their specific, custom-designed campaigns and innovative programs, the six internationally respected global brands complement the overall marketing campaign for the latest episode in the Star Wars Skywalker saga.
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