CENTRO*Arezzo Coop.fi

An iconic urban landmark, but also a sustainable structure for an evolving shopping experience: the new CENTRO*Arezzo Coop.fi frees itself from the conceptual dictates of the traditional shopping mall and acts as a social and recreation pole that is perfectly integrated with the city. Opened in 1988, the complex has undergone a significant aesthetic and functional redevelopment that has completely changed its identity and its relationship with the surrounding environment.
The Piuarch project, commissioned by Unicoop Florence, is based on the repetition of the circle shape, the cornerstone of the company’s logo, and on the idea of a fluid three-dimensional strip, which becomes both a façade and a distributive path among the different functions. Several elements are involved in this concept: the envelope, characterized by a chromatic and compositional duality, is matched with the renewed ways of using the building, with a greater number and variety of shops and more rest and interaction areas, dedicated especially to children.

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