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may 15, 2017 - DS

DS 7 Crossback: driven for the first time in public on official ceremonial duties

For his first journey as President of the French Republic, #emmanuelmacron chose to ride in the all-new DS 7 CROSSBACK, the very latest model of #ds Automobiles that was revealed just two months ago. This ‘Presidential’ #ds7crossback has been specially-personalised with an opening roof so the President can greet the French crowd on the Champs-Elysées.

 

The #ds brand is proud that #ds7crossback is the inauguration’s car of the new French President and that #ds7crossback is driven for the first time in public on an official ceremony just few months before its launch. With this historical moment, the #ds brand, whose ambition is to embody both French know-how and innovation in the #automotive industry, is pursuing the tradition of being the official car manufacturer of the French presidency. #ds models are emblematic and have historical provenance, having been used many times on similar symbolic occasion with the 5th Republic.

The ‘Presidential ‘ #ds7crossback will be proudly-displayed at #ds WORLD Paris, located at 33 François 1e street in Paris, soon after its ceremonial duties from Tuesday 16 May for public visitors and ahead of that day for press/media from Monday, 15 May.


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