Press release
26KB
november 12, 2015 - Nike
Rio’s olympic villages inspire the next generation of athletes
As the world’s greatest athletes prepare for the Games in Brasil, #nike partners with the City of #riodejaneiro to ensure the area’s young athletes also have a sustained opportunity to pursue their potential. The partnership includes 21 community and #sport recreation centers, historically known as the “Olympic Villages,” spread throughout the metropolis. The mission is to inspire a lifelong love of movement in local kids — Brasilian kids are the least active in Latin America — and, ultimately, help transform their communities. This effort will also harness the spirit of Nike’s Vem Junto invitation to generate a movement throughout Rio’s communities to drive change through #sport. Explore the 21 Villages, with a focus on Encantado, in the interactive map below Each of the villages will receive training in youth programming, plus #nike product and equipment. In addition, the villages of Encantado, Caju, Mato Alto and Acari will be renovated and host inspiring brand activities and engagement with #nike store athletes. “The Olympic Games are such a great opportunity for all kids to see and experience a variety of sports, and see those men and women playing and winning and overcoming obstacles,” says Alice Gismonti, Nike’s Director of Community Impact in Brasil. “If you ask kids in Brasil some athletes’ names, they will probably give the name of a male football athlete. Especially for the girls, this will be an amazing opportunity to start seeing themselves as athletes.” In order to maximize impact and ensure long-term contribution to the lives of Rio’s kids, #nike consulted not only with the city and its community representatives, but also with youth experts, NGOs, local artists and others to learn about life in the neighborhoods surrounding the Villages, as many of the sites are situated in the city’s most under-resourced areas, with safety concerns, lack of infrastructure or other issues that limit mobility. On average, kids in these communities only play within a mile from home. “We have over 160 neighborhoods and 6.4 million people in Rio,” says Gismonti. “It would be impossible to transport kids to the program; we need to bring the program to the kids. If we can build a platform throughout the city where those kids can start experiencing #sport in all its dimensions, and where they can count on participating in those activities after the Games end, we can change how this new generation of kids will look at #sport moving forward.” This partnership with the City of #riodejaneiro is just the latest example of Nike’s dedication to positive change and community impact in Brasil. Over the past decade, #nike – in collaboration with partners in Rio and Sao Paulo – has developed and continues to support 14 projects dedicated to providing kids with positive early sports experiences. This includes “Designed to Move,” which is committed to getting kids active in their communities and schools.
01_nike_rio_villages_mangueira_37133_49756
1600x1068, 624KB
02_nike_rio_villages_vidigal_37135_49758
1600x1068, 756KB
03_nike_rio_villages_artur_da_tavola_37142_49751
1600x1068, 614KB
04_nike_rio_villages_gamboa_37136_49760
1600x1067, 1MB
04_rio_map_clara_nunes_37160_49729
500x334, 162KB
05_nike_rio_villages_artur_da_tavola_37137_49762
1600x1068, 798KB
05_rio_map_oscar_schmdt_37162_49725
500x334, 112KB
06_nike_rio_villages_GRIEP_37138_49755
1600x1170, 593KB
06_rio_map_doutor_socrates_37164_49724
500x334, 89KB
07_nike_rio_villages_felix_miel_37140_49750
1600x1068, 1MB
07_rio_map_miecimo_da_silva_37161_49726
500x334, 80KB
08_nike_rio_villages_mestre_andre_37141_49753
1600x1068, 454KB
08_rio_map_ary_de_carvalho_37166_49727
500x334, 127KB
09_nike_rio_villages_ary_de_carvalho_37134_49761
1600x1068, 855KB
09_rio_map_mestre_andre_37163_49740
500x334, 89KB
10_nike_rio_villages_mane_caju_37132_49759
1600x1068, 408KB
10_rio_map_dias_gomes_37165_49728
500x334, 76KB
11_nike_rio_villages_encantado_37144_49754
1600x1068, 604KB
11_rio_map_felix_miel_37169_49731
500x334, 102KB
12_nike_rio_villages_carlos_castilho_37139_49757
1600x1090, 755KB
12_rio_villages_GRIEP_37167_49735
479x350, 105KB
13_nike_rio_villages_montage_37143_49764
1600x900, 696KB
13_rio_villages_ramos_37168_49733
500x334, 86KB
14_rio_villages_carlos_castilho_37171_49732
500x340, 112KB
15_rio_villages_artur_da_tavola_37172_49719
500x334, 106KB
16_rio_villages_vidigal_37170_49734
500x334, 112KB
17_rio_villages_mare_37173_49723
500x334, 108KB
18_rio_villages_mangueira_37175_49720
500x334, 106KB
19_rio_villages_machado_37174_49722
500x334, 141KB
20_rio_villages_gamboa_37177_49730
500x334, 116KB
21_rio_villages_CIAD_37176_49721
500x347, 146KB
nike_rio_villages_encantado_01_37147_49736
500x334, 113KB
nike_rio_villages_encantado_02_37150_49738
500x334, 154KB
nike_rio_villages_encantado_03_37146_49752
500x333, 134KB
nike_rio_villages_encantado_04_37151_49737
500x334, 113KB
nike_rio_villages_encantado_05_37149_49739
500x334, 109KB
nike_rio_villages_encantado_06_37148_49741
500x333, 122KB
nike_rio_villages_intro_09_37104_49763
2000x1335, 1MB
rio_map_mane_caju_03_37152_49742
500x334, 158KB
rio_map_mane_caju_05_37154_49743
500x331, 86KB
rio_map_mane_caju_06_37155_49744
500x334, 102KB
rio_map_mane_caju_07_37153_49746
500x334, 87KB
rio_map_manoel_gomes_01_37156_49745
500x334, 181KB
rio_map_manoel_gomes_03_37158_49749
500x334, 123KB
rio_map_manoel_gomes_04_37159_49748
500x334, 125KB
rio_map_manoel_gomes_06_37157_49747
500x334, 92KB
Related news |
||
|
|
|
march 17, 2024
|
february 24, 2024
|
december 19, 2023
|
|
What to knowThe FY23 NIKE, Inc. Impact Report represents the ambition of the entire company to move the world forward through the ... |
What to knowOn February 21 and 22, NIKE, Inc. marked a milestone year for its Black Community Commitment (BCC), a 10-year, $140 mi... |
MIES (Switzerland) - USA defend their spot atop the FIBA World Ranking Boys, presented by Nike, thanks to winning the FIBA U16 Ame... |
Download all 
You might be interested in |
||
|
|
|
december 18, 2023
|
june 15, 2023
|
june 08, 2023
|
|
MIES (Switzerland) - The USA are still dominating the FIBA World Ranking Girls, presented by Nike, with the new edition also seein... |
Ahead of this summer’s biggest sporting moment, #nike will unveil an exclusive new colorway, appearing on the Air Zoom Mercurial, ... |
Ahead of this summer’s historic tournament, Nike’s new Phantom Luna boot is the most innovative and researched women’s-led boot in... |
Italian 
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness