Nike - Jordan Brand launches global wings program

The #jordanbrand announces the latest evolution of WINGS, its community action program, by partnering with Youth Outreach: a Hong Kong-based youth center that provides a safe haven and mentorship for at-risk youth.

Partnerships with international organizations signify the start of a deeper community framework for WINGS. The approach expands the program, which is rooted in the way in which Michael Jordan’s athletic feats and his continued success as a businessman have inspired individuals worldwide. It employs education, mentorship and the power of sport to instill the confidence needed to unleash the greatness embodied by the iconic Jumpman logo in everyone.

“At Jordan we are committed to setting positive examples and inspiring all to achieve their fullest potential,” said Larry Miller, #jordanbrand President. “WINGS makes the #jordanbrand vision a reality and allows us to inspire kids around the world to be the greatest at whatever they choose to do.”

Jordan Brand will follow its Hong Kong #partnership with similar initiatives in Shenzhen and Shanghai – and, in the coming months, add additional programs in Greater China and North America. Stay tuned to @Jumpman23and Jordan.com for the latest on the WINGS initiative.

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- Documents (1)

Press release

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