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september 23, 2015 - Jeep

Jeep® Brand partnering with the World Surf League (WSL) in Europe

  • The Jeep® brand, global partner of the "World #surf League", launches in Portugal and France.
  • Jeep #renegade is the official car of the European events used on all shuttle services.
  • The #jeep #wrangler and #renegade models available for on-site test drives.
  • Visitors can live their first immersive "virtual surfing " experience with 'Samsung Gear VR' in the most popular #surf spots in California.
  • Jeep Ambassadors include surfers Filipe Toledo, Vasco Ribeiro and Leonardo Fioravanti.

 

The Jeep® brand is the partner of the upcoming European events of the "World #surf League". After competitions in South Africa, the Fijian Islands, Tahiti, Australia, Brazil and the United States, the champions of the #worldsurfleague (WSL) arrive in Portugal and France in the coming weeks, taking part in the Cascais Women's Pro Portugal (September 22 - 28, 2015), the Quiksilver and Roxy Pro France (October 6 - 17, 2015) and the Moche Rip Curl Pro Portugal (October 20 - 31, 2015).

 

The European events of the prestigious #wsl Championship Tour (CT) are just a small part of the #partnership between the #worldsurfleague (WSL) and the #jeep brand. Announced last May, this multiannual global agreement, the first of its kind for #jeep, sees the brand as the WSL's official and exclusive Global Partner in the automotive sector. It is the opportunity for the #jeep brand to let the general public know about its affinity with surfing, and let visitors drive the entire range of the most awarded SUVs.

 

The #partnership with #wsl further strengthens the connection between the #jeep brand and the world of surfing that started in France in 2010 with the sponsorship of the last four editions of the Quiksilver and Roxy Pro France. Surfing represents the #jeep values and the spirit of freedom, passion and adventure that distinguish all models in the range of the legendary American brand. A common sense of being perfectly at one with the environment and with nature, and the desire to go beyond everyone's limits. This is the fascination of surfing, which is not just a dynamic sport, but a distinctive lifestyle. The #jeep  brand shares with surfing enthusiasts the desire to live the emotions to the full, in a more authentic and independent way. Just as a surfer on the waves uses his skill to dance with the forces of the sea, each #jeep model is able to overcome any obstacle thanks to the use of a technology that has been developed over 74 years of driving on the most extreme and hostile terrains. #jeep #renegade, the official car of events in Portugal and France, will be at the disposal of the #wsl organization and its athletes for an exclusive shuttle service.

 

The "Jeep Lounge", a dedicated area, will be set up in the Sponsors' Village where visitors and #surf enthusiasts can ask for information about the #jeep range, buy the complete collection of official #jeep merchandising, and book a test drive on the #jeep models on a specific obstacle course known as the "Jeep Track".

 

Jeep Lounge visitors will also be able to experience for the first time an immersive virtual surfing adventure thanks to the unique content produced by the #jeep brand and made available through the 'Samsung Gear VR' technology.  When  wearing  a pair of  special 'glasses', the user will find himself surfing in Malibu (California) and experiencing virtually a real "tube of water" as the professionals participating in the daily competitions.

 

In addition, always at the #jeep area, it will be possible to admire the unique surfboards using the original graphics created exclusively for the #jeep brand and for the #wsl surfers by the famous Californian designer Jimbo Phillips (an artist specialized in graphics for the skateboard and surfing world, http://www.jimbophillips.com/) to enhance the link between the #jeep values and the surfing culture.    

 

During the Portuguese events, the public will be able to take part in a special session with a customisation of a #jeep #renegade with UniPosca felt-tip markers and share the result of it on social networks, or join in the Wrangler Sunset Party organised on the beach at the end of the day's competitions, around a specially customised model of the iconic #jeep.

 

During the French event, fans can also take part in the Mini-Jeep Academy, a challenging course set up to test their 'driving' skills using a special 'longboard', that is an electric skateboard with the #jeep logo, built mainly for overcoming obstacle through the courses.

 

Finally, these world-class surfers and #jeep Ambassadors will be accessible to the fans during both the Quiksilver Pro France and the Moche Rip Curl Pro Portugal: the Brazilian champion Filipe Toledo, the promising Portuguese surfer Vasco Ribeiro and the talented young Italian surfer Leonardo Fioravanti.

 

To watch the world's best surfing LIVE, tune into WorldSurfLeague.com