American Honda New Products Power Strong Summer Sales
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Honda and Acura brands leverage new products to top 111,000 units in July despite continued industry logistics and supply challenges
Honda Brand
Honda brand up 53% on July sales of 99,700 units, with turn rates remaining above 70%
Honda electrified models set July record with sales over 25,000 units for the 5th straight month; both CR-V and Accord hybrid-electric models comprise over 54% of sales mix
Honda light truck sales stay hot in July with CR-V over 30,000 units for 5th straight month; Pilot (9,962 units), HR-V (8,919 units) and Ridgeline (4,175 units) post robust sales despite tight supply
Odyssey remains strong in minivan segment topping 5,000 units in July and over 44,000 for the year
Civic and Accord combined sales top 35,000 units as #Honda passenger cars continue momentum
Acura Brand
Acura July sales top 12,000 units for 5th straight month, up 45.4% in 2023 on balanced sales results
New Integra reaches 2,500 units for the 6th straight month, to maintain sales momentum and continues leadership in the premium gateway segment
Acura RDX tops 3,000 units for second straight month, while supply issues limit sales of MDX (4,397)
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